Print   RSS

Flowering Business: 4 Ways to Help Yours Grow Big and Strong

Rachelle Wilber

January 31, 2017

Growing your business is a fine line between underselling and over-promoting. A multi-pronged approach that uses videos, quality content and real-time engagement is an excellent way to build consumer loyalty. You can help your business to thrive by using these four strategies.

Building a Website That Delivers Expertise

Your business website should demonstrate that you are the expert in your market niche. Build and maintain a website that is easy to find, use and understand. Make sure that the site uses responsive design and works well on mobile devices. Include plenty of images and graphics in addition to small sections of easy to read text.

Designing a High-Quality Marketing Film

Today's consumers often prefer videos to receive their information. Your business could work with an experienced video production firm in order to develop a high-quality video for marketing purposes. Some companies, like Color Grading Central, know that a marketing video is a great tool to show how your products work, the advantages of your product and the ways in which they can be used. Your video can be posted on your website and social media. You could also distribute it to media or broadcast it at your trade show booth.

Engaging on Social Media

Maintaining an active social media presence encourages growth and customer loyalty to your business. On social media, you can highlight the people who work for you or allow your customers to provide testimonials about your products and services. You can use these venues to market special offers and to generate buzz about a new product. Social media also allows you to engage with your customers and ask them how you could improve a product or service or what they most like about their transactions with you. Add in a bit of humor, some video clips and seasonal features to make your social media come alive.

Becoming a Community Presence

Maintaining a presence in your community shows that you care about your neighbors and customers. Even if your company is primarily an online business, becoming a strong community presence gets your name out there and increases your visibility. Consumers often look to shop locally, which can help to grow your business if they know who you are.

Maintaining a positive reputation and boosting visibility helps to grow your business. Once you have your customers and audience, you can build their loyalty and really thrive through regular interactions. These strategies will help to boost your position in the marketplace so that your business can truly flower.

 Feedback   Submit Article