6 Effective Steps to Launching and Growing a Business the Right Way

Jade Parker

August 15, 2017

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Starting a business is never easy. If you’re a new entrepreneur, you should be aware that a business leads to a different life. I’m not talking just about the benefits (more money, time, and status.) I’m also referring to the big efforts you’ll have to make in order to develop a successful business – and not just an average one.

Today, everyone’s looking to be an entrepreneur. However, to launch and grow your business the right way, you should first know the right steps. You should have a roadmap because without one you’ll never know where you’re heading to.

Nevertheless, in today’s article, we’re showing you several effective ways that’ll help you start a new business without committing serious mistakes in your planning and execution. If you don’t apply what you learn here, this lecture will be far from efficient or helpful to your objectives.

1. Acknowledge and Understand Your Target Audience

Before launching any sort of business, you must consider two things: the product you’re selling and the potential customers. Who are your future customers? How do they look like? How do they live their lives? What are their problems and which are their biggest needs?

Ask yourself these questions in order to identify your target audience. Once you know who you’re selling to, you’ll better manage your product upgrades, marketing, and sales performances.

To make it even easier, think about just “ideal customer”. Whenever you craft products, content, or marketing materials, have this person in mind. Guide all your actions according to his personality, and so you’ll make your general traffic much more targeted.

2. Develop Your Unique Value Proposition

This is part of your branding strategy. When you enter the marketplace with a brand new business, you’re most likely to be outranked by everyone else. As the niche consumers don’t really know your name, you should figure out ways in which you can position your brand properly.

Each successful business has a unique value proposition. This is basically the factor that differentiates your business from the rest. It is the element that will make a consumer decide to buy from your brand instead choosing another one.

What are you bringing to the table? State that big benefit clear and out loud. Once you have managed to develop your UVP (unique value proposition), list it on every channel: website, social media, e-mails, etc. Make sure that people are able to see it every time they’re making the first contact with your business.

3. Find Your Promotion Channels

Without the proper promotion, even terrific products may go to waste. Working on your business and products is essential. Yet, you should never neglect the marketing side. Basically, you need to become a master at promoting your own business.

In time, you’re going to develop sufficient general marketing knowledge. Still, it’s truly worth paying attention to those promotion channels that work best for your business and your business only.

For example, if you have a product that’s targeted towards elders, you have slim chances of capturing their attention through social media channels. Instead, newspapers, Radio, or even flyers might be a better choice.

Therefore, analyze your business, see where your target audience spends its time at, and join them as soon as possible. Guide your marketing efforts by having only your specific audience in mind.

4. Perform Effective Marketing

Effective marketing means smart marketing. But how do you market a product and service in a smart way? Here are the steps I usually take when promoting my businesses:

1. Define target audience -> Define target persona (ideal customer)
2. Brainstorm -> Places where my target audience spends time at.
3. Decide 2 traffic sources:

e.g

Social Media Marketing (Organic and Paid)
SEO
Content Marketing
Forum Marketing
Video Marketing

4. Focus on the marketing strategies I’ve decided upon.
5. Test, Test, Test
6. Analyze
7. Optimize
8. Scale

You can use the same steps and add new twists along the way. It’s important that you know what you’re doing before doing it, so make sure that you get a little marketing knowledge before starting your business.

5. Nurture an E-mail List

Every business needs to find an effective way to stay close to its customers. The best possible way to keep in touch with your website users, prospects and clients is through an e-mail list.

E-mail marketing has been proven to be the most efficient long-term marketing strategy because it allows you to grow and nurture strong relationships with the ones who support your business. Through e-mails, you can share value, promote products, offer exclusivity, and much more.

6. Outsource Smartly

Every entrepreneur must learn one lesson before he becomes successful: in order to be efficient and productive, you should outsource all the actions that you’re not good at. So for example, if you want to start a website and create a blog around it; and your knowledge in web design and content writing is close to 0, it would be extremely smart to hire someone for the job.

Yes, you’ll a little bit from your budget. Yes, you’ll pay someone maybe even more than they’re worth it, and yes, you might not like it. However, you have to use all of your available resources to achieve your purpose. If your goal is to bring a business to life, be smart and outsource what’s holding you down.

Here’s a trick I found: most digital marketing services offer content services for high prices. The quality? Meh…it works. However, you can find better writing services on professional essay writing services – I use https://www.assignmentmasters.co.uk/ - that dispose of professional, certified, and communicative writing professionals.

Create a connection with one of these writers, and you’ll have affordable and qualitative content for your website for as long as you please.

Takeaways

If you follow our strategies and key insights, your journey towards launching and growing a successful business should be quicker and smoother. Follow the cause-effect principle. Every small action that you take will surely cause an outcome in the future. Once you understand this principle, take a look at Pareto’s 80/20 principle and continue from there.