Maggie Aland

Maggie Aland is a staff writer and marketing expert at Fit Small Business, where she writes how-to guides and articles on marketing for small business owners.

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5 Different Ways You Can Use A Blog To Promote Your Business

Maggie Aland

September 07, 2017

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Are you trying to get more traffic to your company’s website? Creating a blog is a great way to attract new visitors that have never heard of your company before. This is because people are constantly looking for informative, entertaining or interesting articles online. If the article they find is posted on your site, this will increase brand recognition and possibly lead to online sales. In this article, we’ll cover the 5 different ways you can use a blog most effectively to promote your business.

5 Ways You Can Use a Blog To Promote Your Business

1. Post Interesting Content on Social Media To Reach a Wide Audience

Many businesses utilize social media as a form of free marketing. Social media platforms use an algorithm that put the best posts on top of users’ news feeds. If you share your blog on social media, your goal is to increase the post’s engagement. If it has great content and is performing well, users will be more likely visit your website.

Listicles are great to share on social media as they have a unique way of getting the attention of your target readers quickly. Listicles are supposed to be short and catchy. And if used correctly, it will give your site the exposure it needs. For example, if you sell beauty products on your site,  you can write a blog post, “10 Best Celebrity Morning Beauty Routines”.  Since this is a popular topic, readers are more likely to read your article, and therefore, visit your site.

2. Put Call-To-Actions For Your Product Within Your Post to Drive More Sales

Promotions come in the form of blog giveaways or call to action messages at the end of each blog post. Once you have gotten a user to read your blog post, you can announce a discount on your products. This is a great way for you to get leads or even purchases.

Blogs are also a great way of reeling in clients using popups. Once someone visits your blog, you can place popup applications that show discounts or exit popups that convince people to stay on your site, or at least subscribe to your newsletter. You can also show your own ads beside the blog so that they know what your company offers.

3. Use Your Blog to Announce a Product Release - Send the Article to Journalists

Blogs are also a great way to announce new products. It works in two ways - as a helpful article and a pseudo press release. You can send out your blog to the appropriate journalists in your field and - if sent to the right people - you will get other websites to write a story about your new product.  Using your blog to generate press around your product or service helps spread the word and create excitement around your brand.

4. Increase Your Chance of Ranking for High Traffic Keywords Related to Your Business

Search Engine Optimization, or SEO, is all about making your site visible in search engine results. The higher the visibility of your site, the more people will be able to reach it. First, find high traffic keywords related to your business. Then, write blog posts using those keywords, so that when clients search for them, your website will be included on the search engine results page. For example, if you own a gym, a common search related to your business is “how to lose weight.” If you write about this topic, people are more likely to see your sites like Google or Bing when they search those types of terms.

5. Write About Topics in the News that Are Related to Your Business

News articles on your blog are just as important as your helpful content. Having news articles on your blog keeps your readers up to date on the current events related to your business. For example, if you are in the beauty salon business, you can post relevant news about the state of the beauty industry or related news like announcements about makeup, hairstyles, or any niche related to your business. This can help turn your website into a destination for people to find current news and events surrounding your industry of expertise.

How To Get Started With a Blog

Creating a blog is actually fairly easy, and you can start a blog in 7 simple steps.  After you decide what to write about, choose a blogging platform that is ideal for your business. There are various companies that offer dedicated services based on industry, like ecommerce platforms (Shopify and Magento), blogging platforms (Wordpress and Blogger), or ready-to-use, drag-and-drop platforms (Wix and Squarespace). Some of these are free to use, or you can opt for premium plans which are affordable enough for small business owners who are just starting out.  

Then it’s just a matter of marketing your blog and capturing emails in order to keep visitors engaged!


Although blogging may seem like a simple marketing gimmick, it is one of the most important aspects of your company’s website. If you plan to invest in online marketing, do not forget to add a blog to your budget and schedule. With a little bit of patience, it will practically pay for itself once you see how it will drive more traffic to your site and convert your prospects into paying customers.


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