Article
Golden Rules and Top Tips for the New Fashion Brands to Follow on InstagramCharlie Brown
On discussing what fashion trends have to do with Instagram, we need to make a note of the following facts: - Almost 90% of the top fashion brands are out there on Instagram with a significant follower group.
- Provided there are 700 million users on Instagram, nearly about one-third of the total Instagram users following fashion feeds tend to buy an item which they see on the social networks.
- Millennial are getting hooked to platforms like Instagram as a standard of their social following to be updated with changing trends, especially in fashion.
We can see that the fashion marketing opportunities and competition are growing every minute on platforms like Instagram, and when it comes to the visual specialty of fashion, this is more obvious.
So, the question is whether small brands have any scope to establish among this competition?
In fact, the answer is YES. The open platforms like Instagram have scope for anyone of any size to promote your business, built authority, and influence the users with your good offerings. In fact, this is not an easy or overnight achievement to make, but by being knowledgeable and with dedicated effort over time, even the newbie fashion brands can establish themselves on the visual platform of Instagram and enjoy the best benefits. Without further ado, let's discuss the top 8 tips by experts to do it efficiently.
Tune your images Instagram is the realm of alluring images, and you need to honor it. Even if you are any random brand, one is expected to take optimum care of the quality of the photos they post on their feed, so not to say how a fashion brand should take it up. When it comes to quality of your photos, there are a few things to consider at the first point.
At its inception, Instagram was called as "Instant Telegram," but still you will find nobody uploading instant photos using the built-in Instagram camera. Do you know the reason? It does not have the same features as your phone camera has. In fact, you phone camera also may not be good enough to produce those high-quality images for Instagram.
Resolution is the key in deciding the quality of your Instagram image. In terms of fashion photos, nobody will appreciate low quality, blurry pictures. Use professional camera pictures if you want to stand out.
The saying "a picture says a thousand words" is true to its core on Instagram. Photos on Instagram should tell stories to the followers to get the desired level of engagement. A simple basic picture will not communicate anything. The picture of a young girl wearing a pair of classy sporting shoes and tying laces? Yes, the images do tell a little story.
As seen above, something users can relate themselves work. Stories which are presented this way found to create more engagement on this visual platform. You should fit the pictures you display effectively into the theme. You can see that every brick-and-mortar fashion and clothing store try to create their own ambiance and style inside the store to allure the visitors.
As experts of Gramista suggest, the Instagram feed for your brand also should work the same way to bring the prices together to create a unique impression. You may be telling the story in separate photos, but the feeds in its entirety should like an organic outfit which the users relate to. In other words, you need to maintain a signature style in all the photos you present, which can be achieved through custom editing.
Know to tune hashtags too Even though hashtag is a comparatively newer concept, it is now turned out to be the ultimate tool for discovery on social platforms. Check out the hashtag of #love on Instagram, and you will find it is the top popular one. Research had shown that more than about one million posts tagged with this hashtag on a daily basis. Let's further explore what you should in terms of practical use of hashtags on Instagram.
Similar to long-term keywords on search engines, long-tail hashtags are also popular lately. So, the trick for fashion marketers is to identify the best long-tail and narrow hashtags relevant to your brand as a promotion tool.
We will explain this point with an example. If you are a start-up brand in luxury fashion, then you can find the hashtag #luxuryfashion with more than a million photos with it on Instagram. You may also find #luxuryfashionlove with hardly about 20K tags, and the latter also is an ideal option as it is enough for you to not only get noticed but also to avoid getting lost in the crowd.
One advise in light of point #5 is that you need to do in-depth research in terms of hashtags on Instagram the same way you would be doing keyword research for search engine optimization. The success of these times mostly is to use the best long-term low competition hashtags.
Engage and keep on doing it Once if you master the art of image presentation and hashtags to optimize the views, the ideal next step is to be more innovative and engage people for long.
You also should like their posts and pics, ask permission to retweet their posts featuring your products, or request posting a nice photo matching to the real mood of your feeds. Giving them a hype by tagging them in your posts, appreciating and showing gratitude for being loyal. It is a mutually beneficial way of bonding to create a trust that will enhance the loyalty of your brand.
8. Introduce contests and surveys For example, you can initiate a great contest by requesting the followers to posts their photos featuring your product under a specific hashtag campaign. You can also announce an exciting prize to the winners. You can even think of initiating a survey about your product or services through this platform and engage your followers with it.
Many of the times, having no specific strategy may be the reason why the Instagram efforts you take are not paying off well. So, it is essential to get into the game well prepared and take the game forward with a strategic approach. |
Print
RSS
Feedback
Submit Article
 Add comment
(Comments: 0) |
