Why blogging is necessary for business?Philip Thomas
May 27, 2009
Blogging has created a revolution in the web world to a great extent.
The features like personal writing, instant publishing system, easy
updates and simple maintenance made blogs popular. Businesses find
blogs as a potential tool to represent their organization in a positive
mode. Many others treat blog as an efficient tool to communicate with
their customers and employees.
The following are some of the reasons for why blogging is necessary for business –
Friendly approach Blogs
are proved as a good medium to communicate with netizens. Using blogs,
businesses can inform about their products and services, announce their
innovations, achievements, and upcoming events, etc. When businesses
use blogs for these purposes, it appears as a sociable message, rather
than a company brochure.
Internal blogging Blogs
created to share information within the employees of the organization
are called internal blogs. Internal blogs help management to be in good
contact with the employees. Thus, internal blogs help to create a
healthy relation between management and employees.
Influence the visitors Blogs
are visited by millions of readers every day. Thus, blogging has a
great potential to help the organizations in educating their customers,
employees, or investors and drive them towards some positive
environment. Many companies are successfully running such blogs, like
Google, General Motors, etc. This in turn helps to enhance their
business opportunities.
Customer relationships Blogs
are an excellent medium for the businesses to communicate with their
customers. Blogging can help businesses to reach their customers
efficiently and get feedbacks, tips and reviews from them. This creates
a genuine environment for a healthy relationship between the
organization and customers.
Recruiting tool Using
blogs for recruiting has not gained substantial progress yet. But,
there is a lot of scope for the blogs to help businesses in recruiting
potential candidates. Blogs can also help businesses to engage with
candidates who are passionate to work for them.
Many businesses
have used blogs successfully in maintaining good communication with the
customers and other stake holders. Blogs helped them to build a healthy
relationship between management and employees. Corporate blogging is
rapidly gaining popularity and the days are not so far for it to become
essential as a website for a professional company.
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