5 Cool Promotional Items That Can Market Your Business

Casey Haslem

November 19, 2013

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Promotional products and branded gifts are among the most effective marketing techniques for just about any business. Choosing cool merchandise to promote a business can be very effective in terms of introducing a company or extending its marketing reach. These promotional items are imprinted with your company logo and contact details, so they tend to achieve greater popularity during the holidays when people want a souvenir by which to remember the season. However, they are highly effective for marketing at just about any time.

Here are five cool promotional products you can use to market your business.

Small Flashlights

These extremely useful promotional products come in handy not only when the power goes out. Many people take them home or keep them in their cars. To really extend their reach, small flashlights can be fitted with key chains. Emergency flashlights that can be manually powered with hand-cranks are also very popular; clients and customers who use them just once will forever remember your company name, which will be imprinted on the base of these items.

Special Key Chains

What makes branded plastic keychains great promotional items is that clients will carry them around everywhere. If they are attractive and well-designed, they will be kept around and cared for, thereby extending your branding. These promotional key chains have a branding advantage in the sense that there are hundreds of designs to choose from, thereby increasing the opportunity for making a great and lasting impression on clients and customers.

Branded Key Fobs

Everyone has keys, and custom key fobs for remotely controlling car alarms and key-less entry systems are very popular these days. These promotional items can be imprinted with your company logo and tagline, personalizing them to your specific company. They can be made even cooler by combining them with travel items such as custom luggage tags, travel toothbrushes, hand lotions and more.

Tote Bags

If you know that your clients and prospects travel for business or pleasure, you should strongly consider purchasing custom tote bags that are imprinted or embroidered with your contact details. The idea is not to replace an entire luggage set; it is rather to offer an addition or an alternative that can make a difference when traveling. Branded tote bags that are well-designed and attractive are often chosen as an everyday luggage alternative and they will be seen by many people.

Smartphone and Tablet Screen Cleaners

Virtually all of us carry personal computing devices such as smartphones, tablets and netbooks these days. What do all these devices have in common? They all have screens that get smudged, dirty and difficult to read. Branded screen cleaners are very popular promotional items that can be equally kept at the office or taken on the go – increasing your chances for exposure exponentially.