The Gifts that Count: How Businesses Can Show Their Appreciation

Brooke Chaplan

January 16, 2014


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The key to having happy customers is to show them a little appreciation every once in a while. A lot of people forget that their business wouldn't exist without their customers. Showing them appreciation is thoughtful, and can go a long way in keeping your customers loyal to you and your company. While it may seem expensive, there are still budget-friendly ways to show your customers just how much you care. Here are the top ways that business can show their customers appreciation.

Acknowledge the Holidays

The holidays are a time for thankfulness and giving, and this applies to businesses too. Even something as simple as sending your customers a festive, 0”Happy Holidays! Thank you for your support." email is a powerful token of appreciation. The Holidays are a wonderful time of the year. That friendliness will go a long way. You can also send your customers a few goodies. Inside the email can be information on different promotions and maybe even a few coupons.

Give them Free Stuff

Everyone loves free stuff. We aren't saying to give all of your customers the most expensive thing in your inventory, but coupons or buy one, get one free deals are a great way to show a little appreciation towards your customers. Even a little special giveaway for loyal customers is a fun little way to give out something free without breaking the bank.

Thank Them With Social Media

Social media has come a long way. If your business doesn't have a social media presence, you should probably get on that. Twitter is usually where people to go to discuss their daily activities. If someone Tweets that they just bought something from you, or used your service, respond to them using your businesses' Twitter account. People love being recognized as individuals. Social media is the easiest and fastest way to show individual customers some gratitude.

Send a Handwritten Note

This is the slowest way to show customers gratitude, but it's also very effective. Handwritten notes are a bit a dying art form. No one hand writes anything anymore. However, this is a very special way to show thanks. If someone spends a huge amount of money using your service, you should send a handwritten note that thanks them. Likewise, if someone has been a loyal customer over the past several months or years, send them a note. This a very personal and goes a long way.

All in all, there are plenty of different ways that businesses can show appreciation. Melaleuca is a prime example of a company that gives local and foreign aid. For that reason, people love the business and are likely to stay loyal for years. Remember that generosity goes a very long way. Taking the extra effort to show your customers appreciation will do great for your business.