Marketing: Five Ways To Make The Product Sell Itself

Savannah Coulsen

January 28, 2014

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You're sure you have the perfect product; after months of testing prototypes and finding vendors, you're almost ready to launch. However, a successful product is also determined by how well the product does at attracting customers. Consider these five ways to make your product sell itself:

Plug and Play

Make sure your product works out of the box; it doesn't matter if it's a piece of furniture or a new computer, most customers don't want to spend hours assembling their new product, or searching forums to troubleshoot bugs. In the tech industry, there's an unspoken rule: the shorter the manual, the better the product sells.

Find a Popular Venue

Where are you selling your product? No matter how good it is, if you're selling it from a web front store with only a few hits a day, or a boutique in an economically depressed part of town, you'll struggle to move product. Consider taking advantage of sites with high sales volume as "middle men".

Postcards Increase Exposure

With postcards, you can contact hundreds or thousands of customers in one fell swoop. With the majority of correspondence now taking place online, physical mailing is much more novel to potential clients. According to DentalMarketing.net, the return on this low cost investment almost always supersedes the upfront cost by a large margin.

Understand Your Customers Needs

If a product doesn't meet the needs of a customer, it's a failure as a product. There's more to it than that though: for example, if you're selling a broom, what does it have over other brooms on the market? Is there a grip for easy handling, or special bristles that are better with with dusty floors? Consider not only how it meets the primary need of your clients, but secondary needs as well.

Provide Customers with Free Samples

If your product is to expensive to offer a free sample, consider having an extended return period, to give customers a grace period to decide if the product is for them. By providing samples, you're letting the product speak for itself, and build trust among customers about the product.

Never forget, a great idea isn't enough without proper marketing. If you use these tips for letting the product market itself, you'll be in a much better position to reach profitability. When your product sells itself, you can sit back and relax!