Sales Efficiency: 4 Tips for Streamlining Customers' Purchasing Process

Rianne Hunter

February 25, 2014


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At the heart of all businesses is the desire to sell more products and to bring in more revenue. However, if the customers are not purchasing the items, then these goals simply cannot be met. What are four methods you can employ to streamline the purchasing process for your customers and make it easier for them to buy products in your store?

Organize The Shelves

If you have ever gone into a store that is a complete mess, you probably know how incredibly frustrating this situation is. When customers come into your store and all of the items are asunder, they might very well leave the shop and go to another one. Organization is an on-going process. You need to make sure the store is tidy when it opens up for the day, and a team must be dedicated to putting items back on the appropriate shelves during the day when necessary.

Have Overhead Signs

Customers also do not want to walk through every single aisle to find the one product that they are searching for. Overhead signs help to show your customers which products they will find in that aisle and what side of the aisle they will be on. These overheard signs are particularly useful in a large supermarket or another store that sells an abundance of different products. With these signs, customers can truly come in, grab what they need and be on their way.

Open More Lines

Imagine walking into a store and seeing a line that cuts in and out of the aisles. You would probably find somewhere else to buy your goods, and your own customers will likely do the same. Analyze the times when your store seems to be the busiest, and work toward putting more people on staff for those days and hours. Customers will be much happier when they do not have to wait in a huge line to pay.

Offer Various Payment Options

In 2014, people do not always carry cash on them, so you need to be sure you have a variety of payment options. For example, having a free credit card terminal is virtually a necessity as is accepting debit cards. Personal checks can be a bit of a gamble for your business, so you may wish to really consider this point. Installing an ATM is an excellent way to encourage customers who like to pay with cash to buy products from your store.

Customers come into and out of your store each day, but you might wonder why they aren't really buying anything. Revamping these four elements can help you to see the bigger picture and understand what changes you need to make.