Capturing Lost Sales Opportunities3 Ways to Bring Visitors Back to Your Site Justin Palmer
Imagine walking into a busy, high traffic grocery store. Despite the large number of customers in the store, you notice something strange. Strewn about the aisles and checkout lanes are dozens of shopping carts. These shopping carts are full of products, yet they’ve been abandoned by the customer. For many businesses, this example
illustrates perfectly the predicament many online retailers find
themselves in. A customer visits their site, adds a few products to
their cart, and then leaves for some unexplainable reason. There is
nothing more frustrating for a business than to miss a sale
opportunity. Is it possible to somehow bring these customers back to
the website and save the sale? The following article will suggest 3
easy and creative ways for capturing lost sales. 1. Create a Discount Pop-Up Window One creative way to decrease your abandonment rate is to launch a
popup window anytime a customer exits your website while the shopping
cart is still full. The popup window can say something like, “Complete
your order now, and receive an additional 10% discount.” Hopefully, the
customer will re-consider their action and stay to finish their
purchase. 2. Add a "email me when in-stock" featureThis feature is a no-brainer for sites that frequently sell out of their inventory. However, it's amazing how few websites actually do it. Here's how it works: Anytime a customer visits a product detail page that displays an "out of stock" notice, give them the option to be emailed if the item becomes available again. This serves two purposes. First, it gives you an opportunity to capture their email address (opt in, of course). And second, it gives you the opportunity to save the sale if you re-stock the item. Now wait a minute, you think,
most websites don't allow people to visit pages of items that are out
of stock. That's true, but keep in mind that search engines will keep
these pages indexed for some time. In addition, people frequently
bookmark pages of products they would like to purchase in the future.
This feature is even more useful if you sell a product that comes in
multiple sizes or colors. For example, if you sell widgets that are
available in both green and blue, and the green widgets are out of
stock, your customer's can be emailed when that color is re-stocked.
Just like that, another lost sale is captured! For an example on how to
do this, please visit C28 Christian Gifts. 3. Email Customers Who Abandon Their Shopping Carts Another smart tactic to bring back lost sales is to checkup on
those people who never complete the checkout process. If you have
already captured the customers’ email address, you can easily send them
a friendly message informing them that you’re currently trying to
improve your checkout process, and you apologize if they found anything
confusing. In addition, you might want to give them a coupon code as an
additional incentive for bringing them back. In my experience,
customers greatly appreciate these emails, and it helps to identify
some otherwise unknown problems in the checkout process. |
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