Business recession can be an opportunity

Pinpoint the reasons for Slowdown: One important solution to deal with situation is pinpoint the problematic areas, and try to remove or at least reduce it. It means first discover the grounds for deceleration in sales growth, and then plan how to remove it. This can be achieved by doing review meetings with managers.

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June 09, 2008


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A business is always about ups and downs. A slow down can happen to a business at any time. Reasons for the slow down can be numerous. An entrepreneur must be ready every time to deal with any such situation or we can say that he should be cautious to tide over the tough phase.

Any business is said to be in the slow down stage if it is not giving expected output.

It is necessary to set a plan and then doggedly achieve the goal or target in a business; lest anything can run down into chaos. It is a foremost obligation to identify the start of downfall of a business. Because it is easier to handle downfall situation before it goes worse. Here you are provided with some tips to deal with slow down of a business.

Select the growth technology: An entrepreneur must pick the right growth technology to overcome fall down situation in the business. If you are proactive, regularly orient and innovate on your business, chances are that you might swing up on the board with full force. For instance, do you constantly assess what your competitors are up to?

Generally there are a few prompt indicators like dissatisfied customers, high employee turnaround, shrinking bottomlines. Reasons can be enormous like lack of creativity and innovativeness.

It starts with a slow down, some products prove out to less demanded or in finer jargon obsolete. This is the duty of organizations management to identify the right products and solutions to deal with the business crisis. This can be innovated by lets say, placing more focus on fast moving FMSKUs or fast goods. Managing inventory to generate better revenues . The idea is to plan your resources and focus on highly rewarding products for better revenues and most importantly smarter business sense and market judgement.

Focus on the ignored spot: A businessman must not panic in a situation of downfall and start focusing on the business and must continue to create value to the line of business. If any businessman focuses on giving value products to the customers, then chances to recover will be more. If he is not able to focus on all the products, then it can be a good decision to focus on fewer products than ignoring all. Quality is always a good choice in business than quantity.

Make new investment in Systems and processes: At the time of slowdown, it is essential to invest some more money in systems and processes and reduce your unnecessary expenses wherever possible. Adding some extra investment can handle the situation of slowdown because it can enhance sales and attract buyers in the market.

Pinpoint the reasons for Slowdown: One important solution to deal with situation is pinpoint the problematic areas, and try to remove or at least reduce it. It means first discover the grounds for deceleration in sales growth, and then plan how to remove it. This can be achieved by doing review meetings with managers, employees, customer relational officer, sales persons etc.

Expand your business: Slowdown can be good time to expand your business. If you are planning for a long term business then it could be an opportunity to expand your business. In other words, you can channelize your aggression on building its base. It may be risky at this time but golden rule of business says “No Game Without Risk”.

Vinod Negi/ITvoir Network

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