Top 10 ways to keep your customers happy

Customers happy

Lalit yadav yadav

June 17, 2008


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It is imperative to keep your customers happy and satisfied for any business to thrive or to survive. Your products might be very good with the latest technological innovation and with the best of employees in your organization and yet the best of services that you deliver, but what if your customers are still not happy with you. If you treat your customer as the king then undoubtedly you would be a king someday, in other words a customer will turn out to be your kingmaker. These customers are your future growth drivers as they are the ones who provide you referrals.

Just follow the 10 best ways to keep your customers happy.

Be in touch

Staying in touch will let you judge customer’s level of satisfaction. This may require you to do direct mailing, calling up on phone, e-mailing or may be paying a visit in order to have face-to-face discussion.

Handle Complaints

Get feedback on your products on a regular basis and handle their complaints with tact and diplomacy. And this should be done before a customer calls you up and complains about your products or services.

Remember, it should not be a sue motto for your organization.

Act Immediately

After you have heeded to their complaints, do not take it lightly. The more quicker you are, better the response you get from your customer. Action speaks better than words will not just be in books but will be a reality as sooner or later your future business depends upon these customers.

Focus on organization culture and values

Let all your employees know that a customer is more valuable than they themselves. Consider an example: An employee sitting at the cash desk is busy handling the queries of his peers. A customer comes up to order for the product. He does not pay any attention. Now, here you are establishing a weak links with your customer. You should always tell your employees to maintain good relationship with the clients and give prime importance to them. Be inventive

In order to have a customer-centric approach, you can install customer-centric application software.A CRM based application software suggests solutions for strategizing your business and helps you to differentiate yourself in the market. This is a kind of value-addition to your existing business.

Customise your Offerings

Identify individual needs and wants of the customer. If you know the changing tastes and preferences of your old customer, you would never lose your customer. With changing lifestyle, increasing customer awareness and a rise in disposable income, customer wants a tailor-made product suitable to him and matching his expectations. So, rather than just offering the same product class or category to all the customers, offer speciality products to a set of customers.

Manage your services

Every customer wants a product to be delivered at their ease and convenience. If you knock the door of a customer at a wrong time, he is sure to fire you up. Act according to the wish and will of a customer.

Be honest in your approach

Never lie to a customer about your offerings because the customer is more smarter than you think. He may be aware of the market competition and nitty-gritty of the products that you sell. If the customer is not convinced on the price factor, do emphasize on the product quality or your services.

Exceed Expectations

The customer might be taking you too little for too much. But, do surprise him by giving him something extra. For instance, come up with a gifting option like offering diaries, pens etc. which is well within your budget.

Review your processes and systems

Last but not the least, if after all your consistent efforts, you find your customers unhappy and dissatisfied, you should look back. May be its time for intervention through your processes and reworking your systems, change of products, pricing, product campaigns etc.If you follow the above 10 golden rules, you are sure to hold back your customer in spite of heavy market competition.

Jaya Sinha/ITVoir Network