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Improve your Website's trustworthiness and Conversion with trusted Security Seals

Maya Gupta

July 02, 2008

Internet business opportunities and online shopping and ecommerce are increasing day and day. It is more difficult to ensure a safe environment for online transaction as the security or the safe handling of the personal information and other transaction details are threatened. Hackers can easily open the websites security system and tamper with the information there. Many onsite security features are installed and used like VeriSign, SSLGenie, Geotrust, Thawte SSL certification and 128 bit encryption etc. this will create a more safe and secured ambience for both the web site and the customer.

It is the utter most responsibility of the web site owners to safeguard any personal information provided by the customer. One such security enhancer for web sites is the security seal. When the site uses a trusted seal the site will get creditability and people will trust the site and comfortably shop and pay their bills. In any business the trust and creditability are the two key factors for its success and thus it is the web sites most imperative job to get and install trusted seals in their sites.

The seals come in many forms and many companies offer these seals. But the seals can be broadly classified as,

• privacy seal
• business seal
• security seal

The privacy seals are for the sites which operate as per the guidelines and rules of a third party. These sites will generally have a privacy policy wherein the site promises total safety to the customers ID and other personal information. It is like a memorandum of understanding issued by the site to ensure that they are safe and trustable.

The business seal on the other hand is used as an verification of the company’s address, phone number and email address. It is generally verified through the Global Priority Mail or United States Priority Mail. These seals demote that the company with such a name and a physical location exist. This also creates a good will and people who come into the sites trust the company and they know it is a true company and it is existent.

The security seal is got as according to the company’s privacy policy, SSL certificate etc. with this seal in the site the customer knows that the site is secured. Trusting a company and that too an online company is truly hard for any self conscious customer. In this cyber world no one actually knows the authentic features of a business because they are present in the virtual world and not the real world. SSL certification along with the respective trust seals will definitely make a great difference in how the customers will view the site.

For the above stated reasons it is important for the web business sites to create all the security checks and make it visible so that the customer who visits the site can see the SSL certificates, trusted seal etc and feel safe to further proceed with the business relationship with the site.

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