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Why have an eBay store when you already have a fully functioning ecommerce website?

If you have your own effective, productive and easy to use ecommerce solution, why would you want to sell your products on eBay?

Diane wilson

June 29, 2009

eBay.co.uk has over 15 million customers and sells more than 10 million products at any one time making it a perfect online location to sell products from a business. eBay is huge all over the world with over 212 million customers in total. As an added advantage eBay listings are searched by shopping comparison sites and are also included in Google searches.

You can integrate your ecommerce solution into eBay via their API to give you another channel of customers and orders will still be managed within your CMS. Using eBay is another way to promote and sell your products to a huge amount of online shoppers and can generate a lot of online orders.

Taking advantage of this opportunity doesn’t necessarily mean that you must open a new seller account with eBay and operate this account as a separate entity from your existing ecommerce website. Instead you could consider integrating the two, so that selling on eBay becomes a very powerful automatic function of your website.

The eBay API (application programming interface) allows your ecommerce developer to create a link (and a good developer will create you a simple user interface for you to manage your selling) between your online store and your eBay identity. Either set it to place all products in your store on eBay or choose to add individual products as required it’s the perfect way to easily find valuable new customers.

Advansys offer a module for their ecommerce solutions that will provide exactly this sort of integration with eBay. As well as developing the programming solution Advansys will also visually integrate your eBay store with your ecommerce website by designing the store front, keeping the customer experience of your business consistent. Attention to detail like this can turn a one off purchase into repeat custom, especially if you use the module to display your other items within each listing, keep track of questions, best offers and leave positive feedback for your valued customers to make sure that they know you appreciate their business and making them feel more comfortable purchasing from you.

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