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Winning A Losing Battle In Online Business

Rami Doleh

August 09, 2006

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The concept of home based business came as savior to many entrepreneurs who could not achieve their goals of creating and running their own business. We all know that financial reasons were at the top of the obstacles that were overcome by the home based business concept.

Online business made things even easier, but people confused the easiness of getting into business with the easiness of achieving results. Since it is easy to establish a business in a day or two, even within few minutes, people thought that they should achieve results within the same timeframe.

Scam marketers enforced this false belief even further by bombarding the internet with their false promises about achieving wealth within days. Even for those who know the truth, they still have this vision at the back of their heads that can confuse them and distract them each time this vision comes forward.

Most online marketers get into the business while they are either still working at their day jobs or while they are still students. Therefore, the time allocated for their online business is limited. Nevertheless, they allocate a specific time that they discipline themselves to adhere to regardless of any distraction.

Actually this is the right thing to do if anybody wants to succeed in online business. Specific daily goals are set that needs to be done during the limited daily time allocated for their business. Now here comes the challenge;

Online marketers who know what they are in for and who are not fooling themselves about achieving financial freedom within a couple of weeks, work month after month motivated by their ability to discipline themselves and by other results such as number of back links, increased traffic to their website, free trial subscribers, members of their newsletter, …etc.

With all this struggling, many online marketers – if not all – face a period of time when their lives become so busy that they find it extremely hard to achieve their daily targets. This is when many might think that they do not have the time anymore to run the business. Actually this is the right time to test their discipline, but at the same time they should not bang their heads against the wall.

When our lives get hectic for whatever reason, then simply what we need to do is to adjust our targets to accommodate the current situation. Accordingly we should realize that our short, medium and long term goals are going to be affected.

Therefore, to overcome this challenging period and overcome the accompanying psychological trap, do not take drastic measures about your online business. What you need to do is measure your current situation carefully and re-evaluate the time that you can allocate for your online business on daily basis. If you are not able to allocate hours on daily basis then try to do it on weekly basis. Then what you need to do is set up you daily or weekly targets.

This way you can keep running your business on slow mode until this hectic period is over. When it is over then you can switch back to your original work plan. This way you will stress yourself out about not being able to run your online business, and you will not regret a lifetime decision that was caused only by a momentary situation.

If you follow this tactic you will be able to win a battle that most new internet marketers lose, and you will be able to keep running your online business without having to quit.

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