Word of Mouth Marketing

Joanne King

September 01, 2006

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Word of mouth marketing was actually the “greatest” tool of viral marketing long before the internet was invented and till this day, word of mouth marketing is still a great tool for online and offline businesses.

Why?

Well there are a few reasons why word of mouth marketing is extremely successful.

One: A friend doesn’t give a sales pitch

Two: A friend gives a recommendation from their personal experience

Three: The friend hasn’t got a “what’s in it for me” – they aren’t being paid to refer their friend to your business.

This equates to HIGHER sales for your business using “word of mouth marketing” then any other method available!

So how can you implement word of mouth marketing to your business?

The number one hands down way of getting someone to recommend your product by word of mouth is to create a kick butt product!

If you deliver on your word… If you can “teach” or implement a piece of software that solves their “problem”, if you can EXCEED their expectations (and that part is very important, EXCEEDING their expectations)… Then you will have created “word of mouth marketing”.

If you pump out crappy ebook after crappy ebook (or software / product)… Then you too can expect to receive word of mouth marketing. Just not the type of word of mouth marketing that you would want to create ;-)