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Why You Should Use Both Offline And Internet Marketing Strategies

Gordon Milton

June 20, 2007

Avoid becoming completely reliant on internet-based methods for promoting your website. They may be more suited to your everyday internet marketing strategies, but they wont always be more effective than offline forms of media, especially since there is often less website competition in offline media.

Depending on location, many billboards can be rented for as little as $800 per month. The benefits of including a billboard in your current marketing campaign could be that this form of advertising is less saturated with websites and may even end up generating a better result than online advertising.

Make time for other people when marketing your product or service. Start making friends within your niche and its related industries, as your best support will always be those people with whom you have built the close relationships. Be genuine, sincere, and giving - and expect nothing in return.

Now that we've discussed a little about promoting your website using offline strategies let's go back to internet marketing.

Purchasing software needed to create a social network similar to Myspace, but for your specific niche could develop into an effective viral internet marketing strategy. Creating and maintaining such a site will encourage your current customers to participate in growing your business. More friends joining the network is always a bonus for them, so they will promote it, and passively promote your business at the same time

Advertised 'free' advertising is generally a poor internet marketing strategy, as it isn't free or doesn't work. Many supposedly good ideas are sold in ebooks, which in themselves, cost money.

Promoting your site by simply tuning it to get higher search engine ranking is a highly effective internet marketing strategy. For example, you could start by conducting keyword research for your given niche. You could then edit each page to contain a 1.5 - 3% keyword density for that selected keyword.

Another most effective internet marketing strategy is to set up joint venture partnerships. You can do this by contacting other big sites in your niche. If you have to, you can use a customer service contact number to find out how you can talk to the owner. Clearly explain to your partner what their involvement will entail and what benefits will result.

To reiterate before we conclude, don't totally ignore offline promotion of your website. Make it a supplement to your internet marketing strategy and you will probably see a surge in business.

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