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Creating Information Products – Your First Step To Internet Success

Craig S Andrews

July 11, 2007

Whenever you are trying to sell information products on the Internet, customers usually expect an immediate download of that product, unless they’re notified otherwise. There is some information in the product realm, consisting of dew DVDs, or even audio files, shipped to the customer.

Decide On a Topic

First and foremost, you should have an idea on what your information product is going to be about. Decide what topic you intend to cover, whether or not it is a general topic, or more or less a specific subject? For this, you can choose a scrapbook topic, which is of great interest and also needed by your targeted scrapbook audience.

Research

Once you have decided on a particular topic you may want to write about, the second thing you have to do is start researching. Is this particular topic in high demand and just how many other such similar e-books are out there on the market?

If you can find a lot of them, then think whether your ideas can take a different outlook on the subject. Just make sure you do your research ahead of time, and it will save you time and headaches. You can find out the information products yours will be compared to and competing with, just from searching on websites, such as Clickbank.

Provide Quality Information

In your attempt to create information products for your scrapbook business, what you want is to provide your customers with quality information and data. Your eBook has to be sought for, as something everybody has to have. You can include in it page layout ideas, or even templates or printable pages. Whatever they may be, just make sure they rank in quality.

Updates & Follow Ups

There is an easy way to keep your customers interested in your product, and wanting for more: start with offering them free updates, upgrades, follow-ups, after having purchased your information products. Launch invitation to them, to sign up for your list, and receive notice of updates in the future.

There are a few marketers that usually sell products directly from their own website, with the use of a payment processor that is being handled through their bank. As costly as it may be, just make sure you have thoroughly discussed this option to you bank’s branch manager, in order to uncover any hidden fees that might be included, before choosing to accept payments, through your financial institution.

It is less important where you choose to house the information, on the internet; what matters is the amount of traffic you are driving to it. You’ll have customers satisfied with your services, as long as the system you use is reliable and causes the customers no major issues while purchasing your information product.

Should you decide that one system is better than another one, switching is not a problem, and you can therefore set up shop with another carrier of information products.

Make sure your customers can have access to your contact information, should they have trouble downloading their purchased product. Your quick customer service is what you want, as this will certainly diminish the number of refund requests, and will also build trust in your customers.

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