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The Ins and Outs of Traffic Swarm

Gordon Milton

July 19, 2007

Traffic Swarm is a Traffic Exchange with some major differences and I recommend the service be incorporated in your marketing strategy. The real benefit of Traffic Swarm is its ability to deliver visitors to your website passively and you should know how to set things up to achieve this. First, let's begin with being a free member of Traffic Swarm.

Free members can list up to 10 separate adverts and you need to make full use of this. The reasons will become obvious shortly. Traffic Swarm bases the amount of visitors to your website on the number of adverts you have active and the number of credits you have in reserve.

For example, if you have done enough surfing to build a reserve of 3,000 credits and you have 10 active adverts, you will have close to 100 of your credits used up per day. This is calculated roughly as follows.

3,000 credits divided by 30 days in a month is 100 credits. Having your full complement of active adverts means your full complement of 100 credits is used on that day. Replenishing your reserve each day, would only require you to surf sufficient sites to generate 100 credits - about 20 to 25 minutes of surfing. With 7 adverts active, you would only benefit from 70% which would be 70 credits. Although it would take less surfing time to replenish the 70 credits, your adverts would be viewed less often.

Now assume that you have your 10 adverts running, 3,000 credits in reserve, plus sufficient members in your group surfing to give you 100 referral credits each day. Your 10 active adverts would be using up 100 credits a day, but all of these would be replenished by the 100 referral credits. So, your bank of 3,000 credits would be maintained without your need to do any surfing. That's passive delivery of website visitors. If you get more people joining your group you have two options.

First you can leave things as they are and as your reserve increases, the daily average usage increases. If for example you had a reserve figure of around 3,600 credits, the number of credits used each day would increase to around 120 meaning your adverts would be viewed more often - that's good. Let's assume that your group were surfing daily, enough to generate 120 referral credits for you. That would mean that you would not be needing to do any surfing yourself. Your Traffic Swarm advertising would remain self-generating with your adverts being shown more often.

The alternative would be to upgrade to the "Pro" level. You could then create more adverts. If you created an additional 2 adverts bringing the total up to 12, then your credit reserve would remain relatively unchanged. Daily usage would be 120 because of the 12 adverts, but would be replenished by the referral credits generated by your group. You would be able to balance the usage by adjusting the number of your active advertisements - pausing and activating them as required.

Although upgrading to "Pro" level would add an extra cost, if you had a team developing below you, you could reasonably expect some of them to upgrade, too. When this happens you will earn a commission, which would offset your monthly subscriptions. As your group membership increased and more upgraded, your earnings would increase and, in time Traffic Swarm could provide an additional income stream for you, as it has for many others.

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