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Why Create A Logo For Your Business?

Janice Jenkins

August 30, 2007

You know you need to design a logo. Every business company in the country has a logo. It is a significant element in every trade’s marketing campaign.

Without a logo is like Nike without the swoosh; a McDonald’s without the golden arches. Without a logo to represent your product or service, you wouldn’t have that instant recognition that you’ve always dreamed of having.

Your logo is a visual representation of your company in your marketing tools (e.g. poster printing pieces, brochures, flyers, business cards, etc.). Your logo provides your viewers instant recognition of your company’s image, what you can offer, and how you do your business. And it doesn’t stop once your logo has earned its place in your clients’ memory. Your logo would be your representation for many years to come. Just like Nike’s.

So now you’re thinking that it’s time for you to have a logo for your poster printing project. But you also know that it is not that simple to create one for your poster printing project. A logo is not like any image that you can create in just a snap of your fingers. Also, it’s not like there’s a genie in a bottle that you could wish it from.

A great logo, even a simple one, needs careful planning and designing. An excellent logo that leaves a powerful impression requires a stringent process of selecting the elements, and then combining these elements to create one commanding unit. That is why you don’t settle for the first one you came up with. You have to choose from several poster printing logos to finally have something that fully represents what you stand for.

What makes a successful poster printing logo?

A logo that is simple and sophisticated always gets attention, rather than a colorful and gaudy one.

A logo with a bold and graphic design that is easily distinguishable from the rest definitely gets attention.

A logo that is neither very tall nor very wide; and it is also neither in-fashion or out of it. It has to be stylish enough that it will stand the test of time.

A logo that is effective has an extremely well balanced elements combined that works well in any size you could think of.

And your design doesn’t have to be in color. Your logo should be able to work well even in black and white.

A good logo also needs to have a balance between its graphics and the name of your company. Both of these elements should be able to work together as a unit to effectively convey your message, as well as represent your company clearly. Thus, your effective logo should have graphic images and fonts that are suitable, not only to your company’s name but most importantly, to what you value most in your business.

Everybody’s got a logo. All you have to do to come up with yours is to check out those that have been in the industry for ages. You might learn a thing or two, in addition to the ones here. And who knows, your poster printing logo might just be the next swoosh or arch that people can easily recognize for years to come.

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