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Sales And Marketing: 12 Top Tips

James Pitt

May 21, 2008

Want to know how to improve your business sales? Here are the 12 top tips for an effective Online Sales, Marketing and Optimizing your website....and more.

1 - Business Blogging Can Boost Customer Satisfaction: Blogging is interactive and allows for two-way conversation with customers.

2 - Conduct a SWOT analysis for your business so you know which strengths to focus on, weaknesses to improve and threats to foresee. Being aware of these will help you increase future sales as you are able to strategize your plans and marketing decisions more strategically.

3 - From the generation of leads up to the formulation of sales quotes and, eventually, to the creation of invoices based from the records maintained in the system, the SugarCRM is truly a necessity if you are looking forward to the ease of working in a paperless environment.

4 - Email marketing is an affordable way to stretch a tight marketing budget.

5 - Don't sell products that only you like and customers won't like. Being in business is about profits and you won't make one if it is not something your customers are passionate about.

6 - Some businessmen see these social networks and blogs as a venue where they can indirectly share insights with their competitors and more.

7 - When marketing, be conscious of the marketing hook which uses the AIDA (Attention, Interest, Desire, Action) formula for marketing and selling. If we grab the customers attention and they will give their interest, then it will give them the desire to take the action which is to give you permission to subscribe them to your newsletter and eventually market and sell to them your products and they will tell other people about your products as well.

8 - Make sure your products are easily accessible and available.

9 - Keep track of your financials. Don't get too enthused with your business details and forget about your budget, spending and other allocations. Chances are you are spending more than you should making sales slump.

10 - E-mail marketing has emerged as one of the most popular forms of direct marketing.

11 - Try selling by package or bundle. Encourage your customers to spend more by offering a bigger deal and pitch it out by saying they actually will save money when they opt for this new bigger package.

12 - Increase your network unbelievably. Social networks give you an overwhelming audience.

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