Changing world of E-Marketing Michael Henderson
June 25, 2008
Gone are the days of malls and marketplaces. Unless you want to
unwind your stress by getting out shopping, there should not be
anything to stop you from making all the purchases from the comforts of
your home.
Internet was a storehouse of information yes, but it has
expanded enough to engulf all that constitutes necessity in today’s age.
Online
businesses flourished and Internet now days has become a real
marketplace with more and more companies entering the cyberspace and
using Internet as a online Selling and Customer Care or Support Tool
for their Products and Services.
The range is extensive and exhaustive. There is hardly any sphere left to be conquered.
Companies
are using e-Marketing, Search Engines Optimizations, e-mail eMarketing,
Opt-In emailing Lists, Web Sites, Online Website Promotions, Backlinks
Increasing, Link Building, Online Stores, Data Feeds, RSS Feeds, RSS
Submissions, Business to Business (b2b) Exchange, Sales Force
Automation Solution Software’s, Online Live Customer Care or Live
Support etc. and many more new technologies to do online e-business.
E-Business: Knowledge Processing Outsourcing
The number
of companies offering Customer support Channels through Internet and
many new business opportunities are on the increase, Internet has now
become the basic platform on which Business Processing Outsourcing or
Knowledge Processing Outsourcing work on. Many new Start-ups companies
and many established companies are entering this new BPO or KPO Avenue
from worldwide. BPO or KPO ebusiness Industry are finding as well as
receiving many new business Opportunities Avenue.
E-Marketing
When Internet was a new phenomenon, there were
not many companies who developed websites for online buyers or to
provide customer support assistance worldwide. But cut to the present,
and there is hardly any company, not even a smaller one that doesn’t
own a website to its name to attract online buyers traffic. Nowadays
many leading portals are helping companies to build online stores to
bring huge customer traffic for their products and services. Many
companies offer backlinks to increase the ranking of the particular
site in leading Search Engines. Companies have woken up to the fact
that backlinks building can be helpful to increase Search Engines
Ranking. Search Engines Submissions, Business-to-Business Directories
Submissions, RSS submissions etc. are some ways to increase Backlinks.
Companies also started concentrating on keyword density in the content
that is integral to eMarketing. Keywords are what bring Buyers Traffic
on their online sales channels websites. Companies also started
creating data feeds for many shopping websites to increase buyer’s
traffic on their websites.
Products Delivery
The best examples of online sales are
perhaps the software and music companies. They use the internet to
deliver tools to the customer. And with purchases like software and
music, the deliverables reach the customer instantly, in most cases, at
the click of a mouse. After software and music, books have the biggest
marketplace on Internet and day by day more products are entering the
list of top selling items.
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