How Websites can help Increase your Business's Bottom Line

Benefits of reach & flexibility afforded by a website

Giana Scimo

August 22, 2008


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It would be hard to imagine that most people are not aware of some of the obvious reasons why websites can be a proactive business tactic for a company; however, as technology keeps advancing, websites control the opportunity to substantially increase your business revenue.

It wasn't that long ago that everyone had a library card, and we were all familiar with how to use the index card catalog there. Fortunately, those days have passed and now we have Google. In conjunction with this, we have personal and business websites. This new cyber world that we live in allows us to access libraries full of information in seconds and all at the simple move of our fingertips. For many, this fact is still a phenomenon, but if you can morph with the times, you will find that its advantages can generate a much more complex level of satisfaction for its users.

Having a website not only becomes an excellent way to save time and money, but the opportunity of reach and flexibility sets it apart from any other form of tangible awareness available.

Benefits of reach & flexibility afforded by a website

1. Is available to the public 24 hours/day, 7 days/week.

2. Reach all forms of the market whether it is broad or niche, with a http://www.methodologymarketing.com>custom website design

Expands your market indefinitely by breaking through geographic barriers and granting accessibility to the entire world; this goes hand in hand with doing international business in a constructive manner, as it is often difficult when collaborating in different time zones.

3. Offers the convenience of in-chair access which is becoming more of a serious advantage every day, with the cost of gas rising. Additionally, it allows the opportunity of research to be done with privacy and comfort.

4. Without speaking- it communicates. Your site can portray your credibility as a company, proving your trustworthiness and confidence to your potential customers.

5. Let the press find you- with an impressive http://www.methodologymarketing.com>custom website design, you will be seen by not only potential clients, but by forms of media that may oftentimes write an article about your company simply based on the appearance you uphold through your site.

A website enhances your customer satisfaction

1. Create a feedback section on your site. In the end, this helps you increase your gross revenue due to returning customers. Additionally, this will open up a two way communicative channel of marketing in real time.

2. Host Map Quest to prevent your customers from getting frustrated, not to mention, this will keep your business's contact information up to date.

3. Offer a feedback section. Make it visually stimulating by uploading photos, videos and tutorials for your viewers to spend time looking at, while learning about your company.

A website lowers your expenses

1. Reduces printing costs while saving a tree. (If you are into that.)

2. Websites are a medium for selling advertising space to other businesses.

3. Running analytics are an inexpensive market research tool that can be used to capture data about the traffic visiting your site, in real time.

4. Publishing articles online that reach thousands more than printed articles.

5. Target your niche market much easier, faster, and cheaper. In a down economy, this proves to be more successful than broad marketing.

If time is money, then keep saving money.

1. Give yourself the freedom to say: “Check my site out for more info!” Not only does this build your credibility and reputation, but it saves you time.

2. Get your pitch down to a science, put it on your site, and never have to say it again. This is also known as 'sales optimization,' although some care more about saving a minute than saving a buck.

3. Create an FAQ section on page for those who tend to ask the same questions. If you have a child, you have spent enough time in your life already redundantly answering questions, take a break!

Lastly, the benefits of having a http://www.methodologymarketing.com>custom website design are: the ease of navigation- since templates don't do the job anymore, and we are entering an era of 'flash.' Also, you will be offered installs like shopping carts, maps, blogs and forums, PayPal, Google searches, and pay-per-clicks. The plain and simple aspect of all this matter is that, within the next few years, the entire world and market will be online, and the longer you wait to dive in, the farther behind you may be leaving yourself and the potential success of your company.