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Is A Window Cling Right For Your Marketing Campaign

window cling marketing

Lynne Saarte

August 22, 2008

Window clings are a form of poster printing that can gain a lot of attention and bring in business. Window clings are posters that are usually printed on vinyl or adhesive-backed film that you stick to your store window. Window clings are not flashy like neon signs, but they can get a passersby attention or a motorists’ attention in a downtown neighborhood.

Window clings can be treated like you would any kind of marketing poster: you can advertise a sale or give customers a call to action, like “Stop in for a sample.” Window clings can be just as fancy as posters when it comes to graphics and color choices. Many window clings are printed by digital printing, which means you can get your window clings fast and in a variety of shapes and sizes. You can also get them printed in full color or with spot colors, just like posters.

The great thing about window clings that posters cannot offer is an image or design on a clear background. A clear background creates visual interest, which can lead to people walking past your storefront just to get a closer look, which can lead to people stopping in to your store to browse your products.

You can get a window cling that measures up to 55 x 100 inches, which is probably bigger than any poster you could ever print! A window cling this size will cost between $300 and $400. You can get small window clings from as small as 8 x 8 inches for around $15.

Window clings are printed with a UV coating to protect them from fading from the sun and with archival inks that also protect against fading.

If you decide you want to use a window cling, you should consider the following:

1. What part of your store is seen by the most people? Make sure you are taking full advantage of your store’s layout in relation to passersby when you pick the spot to hang your window cling.

2. What color choices will work well with the surroundings? Take the color of your building into consideration, as well as your window trim and any permanent signs that are near where your window cling will hang. You want to make sure you pick colors that will make the window cling stand out.

3. Should you go with an opaque or clear window cling? Clear window cling will be easier to see through during the day and night. Opaque window cling might obstruct the view into your store. Is getting a clear view of the inside of your store an important factor?

4. Do you want just one window used for a window cling, or would it look better to have all or a certain number of your windows covered for a uniform look? You do not want to overdo a good thing, but if you have a long storefront with many large windows, one window cling in a random window will not look very good.

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