An Opt-In List necessary!Parveen Kumar Kumar
September 16, 2008
Firstly, because your list belongs to you once you've built it. It
gives you security. Regardless of what changes the search engines make
to their algorithms, you'll always have a source of really targeted
traffic.
Secondly, having your own subscriber list gives you the
opportunity to expose your visitors to your offers multiple times. Very
few visitors will buy from you on their first visit to your site, so
the more times you can advertise to them, the higher your chances of
making a sale.
Basically the larger your list the more you'll make over a longer period of time.
Having
your own large list of subscribers also gives you a competitive
advantage over would be competitors. Having a list means you can pull
in free traffic anytime you want with a simple email. This means you
have a significant advantage over new marketers entering your niche.
Visitors will therefore cost you less than your competition and this
competitive advantage will make it harder for new entrants to establish
themselves.
All online marketers should make list building a
priority if they're serious about making money online. It gives you the
foundation for longer term success. With a targeted list your sales
should increase as you repeatedly pitch to targeted contacts.
Well
written, regular emails should yield regular sales and profits, the
majority of which wouldn't have happened without a list. Your list
allows you to convert visitors who weren't going to make a purchase
into sales. The vast majority of your visitors will find your site once
and never comes back, that is unless you can entice them to subscribe
to your list. Most webmasters concentrate on generating new traffic and
not on building their list which is crazy! They should be concentrating
on converting visitors into list members.
Another huge benefit
of having your own subscriber lists is that you will find it much
easier to find joint venture partners. Joint ventures can be hugely
beneficial. If you partner with someone who has a huge list of their
own, you can promote each others products at no extra cost, literally
overnight your product can be promoted to thousands of potential
buyers! The bigger your own list, the more attractive a joint venture
will be to the other party.
So how do you build a huge list?
Firstly
you need an opt-in box on your web pages with a compelling reason for
your visitors to subscribe. A compelling reason usually takes the form
of information critical to your visitors, that they can only get hold
of via your opt-in box.
Secondly you need traffic. For list
building you need to encourage traffic virally. Basically viral traffic
is generated by your visitors telling others about your offers for you.
You provide an incentive for each new subscriber to tell others. A good
incentive will snowball the growth of your list.
Once you've
built a large subscriber list of your own, you're virtually guaranteed
to make money from it, both now and long term.
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