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Know What Hooks Are

Lynne Saarte

September 29, 2008

What is your hook?

What exactly is a hook?

This is what gets a person interested in reading or watching something. This applies just as much to fiction and movies as it does to marketing articles.

When you first open a book how fast are you hooked, and what exactly is hooking you? When you see a movie what makes you want to keep watching? For both of these examples the hook needs to be at the very beginning for it to work. The hook of a novel will be in the first few pages and the hook of a movie will be in the first few minutes.

So the hook for your advertisements needs to be in the first few seconds that a person is looking at it. Some advertisements require only a small hook. Posters need good enough visuals to get someone to look at it. The same is true of a postcard or flyer.

Full color brochures, on the other hand, require a little bit more effort. Brochures are a much longer kind of advertisement, and because of that, needs more of a hook to get someone to want to keep reading.

What hooks can you use then? There are a variety of hooks that work well with brochure printing. Visuals can work to an extent here as well. The image needs to be heavily connected with the information people are going to get from the advertisement itself if you want it to really work, but it can do wonders to get someone reading.

Titles are another important fact. What your brochure says on the front cover will do wonders to get someone looking to find out more. Along with this you should have all of the main points easy to find and right at the beginning. Even if someone does not actually read through the brochure to find out more, they should still be able to come away with knowledge of what the brochure was about.

Questions are another good hook within the title. By asking a strong question you can get someone thinking, which in turn makes them consider more what your brochure has to say. If your question is strong enough people will want to know the answer, which can only be gotten from your brochure.

Often a hook can apply specifically to one group. If you are targeting a niche market than your hook can be providing them with information you know they will want to hear.

The hook is a very broad thing you cannot easily define. What you need to know is that if you plan on using brochure printing you are going to have to find a good hook if you want people to read what you have to say. Brochures take time, and most people are not willing to devote that time unless they’re given a very good reason. That is what your hook needs to give them.

For comments and inquiries about the article visit: Full Color Brochures, Brochure Printing

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