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Care About Your Customer's Needs

Lynne Saarte

October 15, 2008

How much do you know about your customers’ wants and needs? Do you know the issues they face everyday and the things they struggle with? Do you know what your company can do to make their life easier and increase the chances of them giving your store a chance?

If you do not know that much about your customers than how exactly are you supposed to connect with them? The best kind of marketing is the kind that is specifically aimed at fulfilling a customer’s needs.

Before you start up any marketing venture you need to ask yourself one very important question: how can my company make a person’s life better? The second way you can go about it is by asking yourself what your customers need help with, and then providing the best way to offer them aid through your company.

Both paths have a certain strength and weakness.

The first method of deciding how you are going to help people will work wonders if you hit on something that your customers truly do need. Sometimes these can be very broad concepts, such as lower prices. You say that your customers need to have more affordable products to buy, and you go about fulfilling them by advertising low prices. You get poster printing down with large headers proclaiming that you have the lowest prices around.

The strength of this approach is that it allows you to guide the message. You decide exactly what you plan on pushing. You can plan out something like this farther in advance because it is based on what you want to empathize. But the pitfall is when you are too far off the mark. Maybe people are looking for great service rather than lower prices.

The second question gives you a much better chance at getting directly to the heart of your customers’ needs. Maybe you know for a fact that low prices will work best with your poster printing, and so by doing this you have a much greater chance of success.

The drawback here is the difficulty you might find in figuring out exactly what people are looking for. Too often people are not sure themselves exactly what will help, or they are looking for something new, and you cannot provide it for them by just asking them.

Which method then is the best one for you to use? That’s a question that is a little difficult to answer, because both do have advantages to them. The most important thing to remember with both approaches is that you need to be sure to always be thinking about your customers at all times.

No matter what you do with your marketing you have to be sure that you have your customers in mind at all times. This is about them, after all, so make sure you are thinking about them.


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