Using Twitter In Business

How I've learned to use Twitter for my business.

Esther C Kane

October 24, 2008


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Using the microblogging tool, Twitter in business is something that many businesses across the world are searching to do. After all, it seems to be the hot trend of the moment and any smart business owner will want to take advantage of it, if they can. But, as I speak to clients across the globe many are trying to figure out how to use this twitter thing in their business? Here's how we, at Eckweb Designs, Inc. do it.

    1) Joining Twitter is incredibly easy, but the key is to continuously use it. If you post several times a day, that's great, once a day, that's good, once every other day, it's okay, once every few days or more, not so good.

    If your company has a 15 minute staff meeting every morning (I know most medical teams do this every day) - and you attend these meetings 100%, you will be UP on the news and events, etc. But if you attend only 75% or 50% of the time or even less, how "up to date" are you on the news of the business? How does that reflect on the amount of respect you get from the other team members?

    I know, you're not in business with the folks you connect with at Twitter, or are you? Just like any social media program, the concept is the same as any networking group you attend. Meet people, get to know them, allow them to get to know you, join discussions and showcase your expertise. Business will come to you, not because you're selling but because you're trusted.

    2) When I first joined Twitter, I searched for others in the group who were also interested in SEO and Internet Marketing. I began following them. So, initially, I was following ALOT of people. But, every week, I would go through my list and remove the ones who weren't contributing or the ones who simply were just using Twitter to let me know they were having a cheese sandwich for lunch (What do I care?).

    What I ended up with were Twitterers who talk about business. They enlighten me to new articles, new publications, new tools. They share their thoughts and ideas about the work we all do and Twitter has basically ended up as my own personal daily newspaper.

    For more information, here's a great article on 50 ideas on Using Twitter For Business. I'm sure you'll find lots of great information there.

    It's only been a couple of months but traffic is absolutely coming to my website from Twitter. Time will tell if the traffic converts into leads or sales. But, like any social media group (and any business networking group), it simply takes time to gain the trust of others.

    So, go ahead, if you're considering using twitter in your business, get started today.