Print   RSS

Win The Trust From Your Subscribers By Four Means

Edmund Toh

January 22, 2009

Nowadays, more and more laws and regulations are set up to protect email users from receiving spam mails. As a result, some online businesses cannot send their promotional materials freely to email users. However, some Internet users might be willing to receive these kinds of information. They might visit some websites and sign up for receiving the information. They are called the subscribers of the websites. They sign up usually because they want to get the most update information about the types of products you are selling on the site, such as cars, machines, etc.

For many businesses, having these groups of people called subscribers is a very joyful thing. It is because they do not mind receiving the numerous emails from you. Of course, you need to let them trust you. Otherwise, they would not be willing to receive your newsletters.

An opt-in mailing list is a list containing the information of your subscribers. This list is very useful for you to send the promotional information to them including catalogs and newsletters. Your potential customers would have the chance to read your messages if they trust you and treat your messages as normal mail rather than spam mail. Therefore, the first thing you need to do in order to successfully send the message out is that you need to win their trust.

As the world is changing second by second, you must try your very best to win the trust from visitors of your sites as quick as possible so as to build the list. Are you interested in knowing more about the ways to achieve this aim? Do you want to use simple techniques to win the trust from your potential customers? Now, there are several tips.

First, you need to show that you are a professional. No one wants to listen to someone saying something unprofessional. If you are studying Arts, how can people trust you totally when you are saying something about quantum mechanics? Therefore, when you are building your site, you should try your best to search for the information about the products you are selling. You should try to use them once before promoting them so that you can have first person experience. Once visitors think that your site can provide professional information on a certain field, they would be willing to keep in touch with you through subscribing your site.

Second, you should provide some unique information to your customers. Vague information can actually be found all around the Internet. Therefore, if you want to keep them in your list, you should offer them some exclusive things. For example, after trying the products yourself, you can give some useful tips or exclusive hints of using the product which you find it by yourself. If visitors find out that you are considerate and unique seller, they would trust you more easily.

Thirdly, you should never tell lies. Visitors are not stupid. As what I have mentioned above, you are not the only site promoting the products and information about the products can actually be found everywhere in the cyber world. Therefore, if you are trying to hide the truth side of the products, they must know. Therefore, if you are not telling the truth and are discovered by the visitors, how can they have confidence to read the information on your site? So, never try to hide the truth of the products. If there are bad points of the products and you voice out, there is no harm, but benefits, because this can let your visitors know that you are responsible. This can win their trust fast.

Last but not least, you should always remember to include an unsubscribe feature for your subscribers. If visitors know that they can quit if they find that the sites do not suit them, it would be very good. Otherwise, they might not subscribe your site because they might worry that they could not stop the numerous mails sent from you and their mailbox would be ruined. Therefore, you should promise them that they can quit when they are signing up for your site. This can give them confidence that your site is not providing a trap but a useful source of information.

To conclude, you should always try to win the trust of your customers instead of losing them. You should keep your list securely and should never reveal them to anybody under any conditions. Otherwise, if subscribers find that their information is being used in other means, they would feel being betrayed and would never read your site anymore.

 Feedback   Submit Article