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Why is SEO Valuable

Explains the various factors which are benefits of obtaining good SEO.

Jenny Austin

February 03, 2009

If correctly implemented SEO (search engine optimisation) can significantly increase the volume of traffic that a website registers.  SEO has been used by many companies for several years for promotion of their websites via the internet.  As it is possible to monitor the volume of visitors to a website a company can easily keep track of the amount of marketing budget spent and compare this to the increased volume of traffic.  This enables a cost effective strategy for increasing your business so that you can receive a good return on your investment.

As the number of people using the internet increases daily, the consequence of that is there are many more pages being placed on-line.  The upshot of this is that the internet is becoming more and more competitive and without professional SEO people may never find your business or the information that you wish to display on your webpage.

As a general guide successful companies use a high tech combination of pay per click campaigns and organic search listings.  Using these methods allows companies to attract a specific group of people that the company wishes to target. 

Many people make the mistake of assuming that search engine optimisation consists of simply submitting a website to the search engines and you will simply show up for your chosen keywords. Others think SEO is some form of magic and are not sure it even exists.  The reality is as the average person has little or no knowledge of search engine optimisation which results in many misconceptions.  It is a benefit for SEO providers if the client understands the basics of SEO, this prevents the client from feeling like they are parting with their marketing budget for nothing.  It is often the case that uninformed clients demand high results in quick time scales for a minimum budget, thinking if they are pushy enough something will happen.  These are not the type of clients search engine optimisation companies want to work with as more time is wasted with constant updates rather than spending the time on SEO.

The main purpose of SEO is to drive more traffic your website and ensure your website can be found.  This point should be noted as not all industries find ranking well in the search engines benefit their business.  Although in comparison to the business that do make huge benefits, only a small percentage find website promotion a poor option.

If a potential customer or client has heard of your company or products it is most likely that they will use a search engine to find your website, if your company can be found in their search they will trust you more.  If your company can’t be found in the search the potential customer will lose trust in your company, they will not be able to acquire any further information and a sale will probably be lost.

Good SEO will also create brand awareness, this means if your company supplies a specific product and the search engines show your company in the results when that product is searched then your company will become associated with that product.  If your company ranks higher in the search engines results, customers will automatically assume that you are better than your competitors as you are shown above them.

Should you decide to use SEO you should follow the SEO companies advice as when a website is half heartedly optimised they often need completely redoing further down the line, keep in mind if a job is worth doing, it’s worth doing well.  It is better to find a reputable company who have proven results and then trust them to do whatever is necessary to promote your website.

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