There is an old saying - what's in a name? We say -everything!

There is an old saying – what’s in a name? We say – everything!.

Name is the identity of a person and it has more than just the name in it. Those who know you start associating your behaviour, attitude, dressing style, success, failures and everything that you own, with your name. We bet, you can not help but smile if you happen to meet a person named ‘Charlie Chaplin’. Or if you get to see a visiting card of somebody named ‘Sachin M. Gandhi’ from India, won’t you be inquisitive to know his family connections? Why?

Importance of Brand Communication -

A brand is a name and it has as much significance for its user and owner as your name has to people who know you and yourself. A brand does not have a body and it communicates with its users through its identity attributes logo, colors, quality, pricef etc. Over the years, a brand will make friends (loyal customers, distributors, owners, employees) and acquaintances (trial users and aware masses). To retain these friends and acquaintances, a brand needs to be in consistent and continuous communication with its audience. The brand identity attributes must be in sync with what these people feel or perceive about the brand. The promises must be kept and the communication should be kept alive to strengthen the ties.