Sonita Biddu |
Sunita Biddu is an expert author and CEO of copywriting agency Content Axis, Inc. that offers premium quality copywriting services and
article submission services. While providing top rate SEO services, she
also writes on excellent SEO strategies. To know more about the
services, please visit Content Axis Inc.
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Sonita Biddu
has written 2 articles for SB Informer. |
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Are You Losing Visitors? Your Website Need Sales CopywritingSonita Biddu
March 27, 2009
Has your website traffic taken a nosedive? Are visitors leaving your
site without making a purchase? The solution can be quality sales copywriting.
You
can offer the best product available with a price that beats any other
price around, and if you do not have good quality sales content on your
website, you will not make any sales.
Most people will find
your website for the first time through a search engine. To get picked
up by search engines, you need a sales copywriter who is skilled at
choosing the right key words, and then optimizing your copy. That is
because quality sales copywriting is a special skill. Anyone can throw
a few keywords on a written page, but unless you have the requisite
skill, it will be obvious to the reader what has been done. Today's
consumers are increasingly sensitive to sales pitches, and quickly
navigate away from your site if you are making a hard sell.
On
the other hand, your sales language has to include a call to action. It
is not enough to just tell a potential customer how wonderful your
product is and have them agree. You have to motivate them to take
action and make the purchase. Again, this is a special skill. There is
a fine line between encouraging the customer to take action and making
them feel manipulated. Especially in today's tough economic times,
customers are reluctant to part with their money. You have to make sure
they see the value in your product and have a good reason to make the
purchase now. Give them a chance to walk away unconvinced, and they may
never return.
Speaking of return visitors, you need to keep your
website content fresh. This does not mean that everything needs to
change every day. Some elements of your site should remain stable, so
that the customer can readily identify your brand or company. But other
elements, the copy in particular, should be refreshed on a regular
basis.
Give visitors the same old content to look at time and time again,
and they will stop coming to your site. Give them something new to read
or discover when they visit, and they will keep coming back. The more
they come back to your site, the more comfortable they will feel with
you. The more comfortable they feel, the more likely they are to spend
their money with you.
Even a small company can afford the
services of a professional sales copywriter by using a freelance
writer. There are many sites online where you can find professionals
who will work with you on a project by project basis for a reasonable
rate. Professional sales copywriters often have marketing experience
and can help you position your product for better sales as well.
If
you want more visitors to your website, and you want to turn those
visitors into customers, consider hiring a professional sales
copywriter. For an affordable fee, they can make a real difference in
your website success.
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