Sunita Biddu |
Sunita Biddu is an internet marketer and successfully running professional SEO and marketing company that offers powerful contextual link building service, unique article
marketing service, and full-service SEO packages to help website owners
achieve top search engine rankings. She is the CEO of copywriting
company Content Axis, Inc. that provides premium quality copywriting
services. While providing top rate and affordable SEO services, she
also writes helpful guides on powerful yet ethical SEO strategies. To
know more about the services, spare few minutes at SEO-Peace.com |
Sunita Biddu
has written 5 articles for SB Informer. |
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Is Squidoo Lens Creation Effective?Sunita Biddu
April 16, 2009
If you’ve been reading through the SEO news sources lately, you’ll
notice a lot of articles discussing Squidoo lens creation and similar
topics. Now, Squidoo is a fairly new company – it was incorporated just
in 2005 – but it’s already created huge changes in the way people do
SEO. Nowadays, it’s become one of the more common items in any SEO
service package. Should you get on the bandwagon too? What Do Squidoo Lenses Do? The Squidoo site is all about sharing knowledge. The first people on
the site used it as FAQs or DIY guides for a variety of things.
Meanwhile, it’s your chance to show how much you (or at least the
people writing for you) know about your niche. With a
professional-looking Squidoo lens (a ‘lens’ being an individual page on
Squidoo), you could make you and your company look like experts or the
authority for your niche. Now, imagine if you could combine that kind of promotion with links
that point to your site. Remember, Squidoo is now one of the most
popular sites on the Internet. It’s a killer combo that will attract
both customers and better search engine rankings – if you make your
lenses well enough, that is. It all boils down to the quality of the
lenses that you upload to the site. Making Effective Lenses There’s no ‘correct’ or ‘prescribed’ formula for Squidoo lens creation;
most of the SEO guys out there developed their methods through trial
and error. It’d be a lot quicker and more practical if you were to just
get the services of an established professional SEO company to create
each lens for you. Not only will you save yourself the trouble of going
through that trial and error process, but you’ll also make sure that
your lenses will get made right, right away. Most online marketing companies have their own system and methods for
creating lenses for Squidoo. Each one has a unique blend of optimized
content and other SEO techniques in order to give maximum results. You
may want to use trial packages for two or three different service
providers if you don’t have one of your own yet. Don’t Stop with Just Lenses A common mistake of many online marketers is to get Squidoo lenses and
nothing else. If you’re going to work with a professional SEO company,
ask them about their packages that combine Squidoo lens creation with other SEO services. Keep in mind that SEO works best when you
integrate several techniques together into a cohesive strategy instead
of using them one at a time. You could, for example, get services to promote your own Squidoo
lenses, which in turn promote your site. This little trick magnifies
the effect of using the lenses alone, making for results that become
visible quicker. The SEO company you’ll work with will probably suggest
some of their article marketing or link building services in
conjunction with the lenses. In the end, Squidoo lenses can be effective if used properly and done
the right way. You could jack up the output from your lenses by using
them with other SEO techniques. The best idea for using lenses would be
to get a reliable SEO company that could integrate all those for you.
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