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Tricks To Marketing Information

Lynne Saarte

April 29, 2009

Marketing with information is nothing new. If you are a business owner or a professional sales agent, you might have used this promotional strategy one time or another. In fact, you know and understand very well that selling your products and services to your target clients entails information marketing.

If you offer only sales speeches as your marketing copy in your marketing collaterals such as your print posters and color poster printing, you might just be disappointed with the results. Selling is not about telling your target clients to buy from you. Selling is all about giving them valuable information so they can make a decision to purchase your product. It is actually providing them with the power to decide for themselves, but making sure that they have all the necessary details so they can decide in your favor.

Demonstrating your knowledge in your collaterals such as your print posters is one way to achieve your expected outcome. When doing your color poster printing for example, be sure to break the ice and infuse your readers with information that can make you a credible source of solutions to their needs.

To help you create your version of expertise in your print posters or color poster printing, here are a few tricks for you:

1. Use “reference” information. This means providing your target audience with information that they can go back to again and again. It is like being a dictionary or an encyclopedia where your readers can use your information every time they need it.

2. Make your information defy discrimination and distinction of use. This means getting information out that is of interest not only to a particular segment in your target market, but for everybody. Whether they purchase from you or not, your aim for your information is to make it valuable for everyone.

3. Be specific and precise. The more exact your information, the better it is for your clients. Make sure that you provide your readers of your print posters not only information of who you are, but also of those that are specific to your target market, your industry and whatever is related to your business. Your color poster printing will benefit more if you make your print pieces easier to remember and recognize.

4. Do not forget to include a call-to-action. Your marketing collateral is still a sales material so do not forget the next step for your target readers. Whether you want them to call you, click on your website or to visit your shop, a specific step after reading your message will help your readers know what you would want for them to do with your offer. This will also help you monitor and get feedback on the effectiveness of your marketing campaign.

Use this checklist next time you do your poster printing. Your information can get you the ROIs you need to succeed in your business.

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