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Eric Melin

Eric Melin is working for B2B Directories and having an excellent experience of all type of SEO related activities over a period of time. He is presently working in Jazd Markets Inc. as an VP Traffic Generation.

JAZ’D! operates multiple on-line B2B markets under the brands: www.jazdchemicals.com/where buyers can easily find and the right product/service.

For more information visit JAZD Markets at www.jazd.net.

Eric Melin has written 1 articles for SB Informer.

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The Role of B2B Directories in Online Business

B2B Directories are the great innovators for Online Business.

Eric Melin

May 08, 2009

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B2B directory, what it is? And why is it necessary to register in a B2B directory? How do you use a B2B directory? For any businessman involved in B2B trading should know the answer of these questions.

What is a b2b directory?

A b2b directory is a global marketplace for international buyers and sellers. It is an online platform where you can find new products and business partners. Let's say you are an apparel manufacturer and want buyers to find you from all around the world. The best way to make your company known to the global world is to register with a b2b directory and start promoting apparels there. It is like yellow pages for traders where all business information can be found easily. You may contact any company you feel

Advantages of using a B2B directory

Getting a chance to introduce your company to global buyers: Introducing yourself is one of the most important part of selling products online. It is always required that your company is always known to others. Buyers should know about your company profile which depicts your credibility. All information about your company, your products and services should be presented in a professional manner in a directory.

Display more products means more buyers and more business: You can give all the complete details about your products on b2b directories. It is a fact that the more products you display, the more buyers you attract. One thing should always be remembered that a potential buyer uses keywords to find your products. For example, if Supplier X displays 1 product and Supplier Y displays 10 products then obviously Supplier Y will attract 10 times more buyers than Supplier X. Similarly as a supplier, you post 1 product and your direct competitor posts 5 products. If you are attracting 100 buyers through your 1 product then your competitor will be attracting 500 buyers. There is huge difference in it, isn't it?

Post your latest deals or offers: Whenever there is a new product or deal, you can post it online on a directory. These "Sell Offers" are a great way of attracting buyers. So, post as many offers as you can. You can also edit your offers when the promotion expires or create more offers if you run more campaigns.

Keep track of new offers and services: Another advantage of using a b2b directory is to keep up with the latest market trends through trade alerts. You as a supplier can easily monitor who is the latest entrant in your industry. You can simply subscribe to "Trade Alerts" and keep an eye on your competitors and their products.

The bottom line is when you register in a b2b directory; you are climbing the ladder to success. Whether you are a buyer or supplier, an online directory is indispensable for all traders interested in growing their business at a rapid pace. A business to business directory must be used effectively to ensure that buyers manage to find you and contact you instead of your rivals.