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Lead Attraction - New Methods For A Changing Economy

Debbie J Johnson

May 29, 2009

Lead Attraction is the process of attracting those folks who are seeking what you have to offer.  It is an authentic, high integrity method of connecting with potential clients, prospects or customers.  It is not “pitching”, selling, or presenting to everyone that comes near you, but instead positioning, connecting, listening and offering solutions.

 As job loss continues throughout the United States, more people than ever are looking at home based businesses like network marketing and direct sales.  If you are currently involved in one of these businesses, you are in front of a huge trend and definitely in the right place at the right time.

But it’s important for you to understand that the “rules” of the game have changed.  This new group of business opportunity seekers is savvy, intelligent, and definitely not interested in being “recruited” or sold.  They are looking for the perfect opportunity that will allow them to take control of their financial future, and restore those dollars that disappeared in their 401 (k) accounts.  Many are being downsized out of management positions in corporate America, and are looking for a way to use those skills while being their own boss.  The network marketing (MLM) business model provides them the opportunity to leverage time and people to earn extraordinary incomes, and they understand it’s potential.  However, they will certainly be selective when selecting a company and a business partner/sponsor.

So how can you position yourself and your business in front of this growing “group” of business seekers?

The answer lies right here on the internet.  If you are not marketing your business online, then you are missing the boat.  This group is used to doing their research online, and when they want to know anything, they “Google it”.

If you are online, but are relying on the company’s replicated web-site to attract these folks, then you will probably be disappointed.  This group is looking for business leaders who can show then proven systems and strategies that will guarantee their success.  You need a personalized, customized web-site that will position you as that leader, and demonstrate your marketing skills.

This group grew up viewing the success of the McDonald’s marketing machine and recognizes that people fail, but systems don’t.  They will be looking for systematic approaches to each component of their business to ensure duplication as well as efficiency.   They want their business to run like a franchise, and will look for the business and leader who has everything in place. 

Fortunes will be made by those who are properly positioned to attract these up and coming business leaders.   Do you have what they are looking for?

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