Enhance Your Brand Image by Drafting Newsletters

Kim Jones

April 08, 2009


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The main focus of every single website owner is to establish a brand name of their company on the World Wide Web. It is because without a brand awareness your website will not become popular and help in getting business for your company. Hence, as a website owner, your first priority should be on enhancing brand awareness. However, according to almost every online marketers and webmasters, Newsletter is one of the greatest ways to increase brand awareness and the best way to keep in regular contact with your targeted audience.

On one hand, if done correctly newsletters are great for promoting a website, but at the same time without proper implementation it can create a negative impact on the audience about your brand. On behalf of a well established SEO San Francisco based company, in this article I have pointed out some of the most significant elements of a newsletter:

1. Information Relevancy
Your newsletters must provide readers adequate information on the subject they had subscribed for. The information can include latest industry news or alerts, recent trends in your domain, reviews of products and services and anything else that concerns your business domain. Make sure that the information you provide is unique, original and fresh, so that it attracts readers to subscribe for your future newsletters.

2. Maintaining Consistency
Maintaining consistency in creating newsletters is something that most online marketers tend to neglect. They usually put a lot of effort in creating the first few newsletters, but after a while fails to continue with the same momentum. But if you want do use newsletters to enhance your brand image, you should maintain consistency. The best way to do this is to create a set format for the body, from line and subject line.

3. Maintaining Frequency
You should be regular about posting your newsletters. Make sure that all your newsletters reach the recipients on the same date of every month.

4. Subscribers Authority
Another way to maintain a good relation with the subscribers is to give them the power and ability to change preferences like frequency, format, content, e-mail address, subject line etc. according to their wish.

5. Company Information
Providing your company information is probably the most important thing you should focus on. Let your subscribers know what your company is about, what services or products you provide and all.

However, it has been established that if done correctly, drafting newsletters can be extremely beneficial for enhancing your brand image on the Internet world.