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Sunita Biddu

Sunita Biddu is an expert author and CEO of copywriting company Content Axis, Inc. that offers premium quality copywriting services and article submission services. While providing top rate SEO services, she also writes on excellent SEO strategies. To know more about the services, please visit Content Axis Inc.

Sunita Biddu has written 5 articles for SB Informer.

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Importance Of Testimonials For Customers And For Providers

Sunita Biddu

April 09, 2009

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One of the most persuasive tools you have when you are writing copy is the testimonial. A testimonial is when a person who has used your product or service gives you feedback that you can share with others. This is good for potential customers, and good for providers too.

Testimonials are an important and persuasive selling tool. When potential clients or customers can read that other people like them—people with similar needs and interests—have used your products or services and have been pleased with the results, then they think they will be pleased with the results too. It is kind of like somebody else has already been the guinea pig and taken the risk to try your product or service. They will feel more comfortable buying from you because they can be one of many customers instead of having to take on all the risk on their own. This makes the customer feel more comfortable and trusting, and makes them more willing to spend their money with you. It is an especially big help if the person who makes the testimonial was skeptical or hesitant at first, and your product or service overcame their reasons for the hesitancy.

This is also good for providers. Not only is anything that helps make potential customers actual customers a good thing for providers, but hearing this kind of feedback is very important. It not only gives you the opportunity to be more responsive to what customers have to say, but allows you to show customers at the same time that you are responsive. After all, happy customers are repeat customers and tell their friends about you as well.

Using testimonials can help you build and develop your product or service image. You know what value you are hoping to bring to your clients or customers, but when you get testimonials, you find out what value you are actually delivering. This can allow you to build more on your perceived strengths and figure out if you have areas that you need to spend more time developing.