Jody Anderson

Jody Anderson is an experienced Marketing Specialist currently employed by MyShopping, a premier comparison shopping service from Australia, who divides her time between work and expanding her knowledge of the field of e-commerce and marketing.When not working or learning, Jody spends her time swimming and reading criminal novels.

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Interruption Marketing vs. Permission Marketing: Which one brings more customers to your business?

Jody Anderson

October 08, 2014

3.3/5.0 (3 votes total)

Experts on clever advertising have been trying to crack the code of effective marketing for years. How do I attract a customer’s attention? What will make them want to buy my product? How to convince them I’m “the one”? Which strategy is best for me? If these questions sound familiar to you, the time has come for you to become acquainted with two of the most efficient, yet constantly underestimated, types of marketing techniques. Interruption Marketing and Permission Marketing both strive towards a common goal of increasing your sales, though that seems to be the only feature the two share. If you’re eager to find out more on how to reach the hearts (and pockets) of your target customer, get on board and, with our professional assistance, dive into the notions of interruption and permission types of marketing.

Interruption Marketing

Sales experts have been trying to outdo one another in a number of ideas on how to grab a potential customer’s attention and make them notice an ad, which will then prompt them into purchasing a product. Pop-up banners, unexpected text and e-mail messages or word-of-mouth promotion all fall into one category. This advertising niche, due to its nature, is commonly referred to as interruption marketing. This type of promotion is seen as rather intrusive and hence unwanted, though the lengthy period of time it has been present in the field seems to speak volumes on its frequency.

Types of Interruption Marketing

There are a few good ol’ ways to grab the attention of a potential customer that every self-respecting seller knows:

  • Sponsored blog posts, reviews, articles

  • TV/Radio/Internet advertisements

  • E-mail and SMS spam

  • Telemarketing

Web content is typically covering the use of specific keywords with a set of information and a defined subject of the text. Media ads often include windows popping onto the screen, whereas messages received through electronic mail or phone simply land in the inbox at a least expected moment. Telemarketing is a broad term containing television commercial channels and everything that is displayed on them.

Permission Marketing

As customers have become more aware of persuasion techniques and marketing strategies honed and used by sellers, the notion of so-called permission marketing inevitably came into being. This way of advertising is based on obtaining formal consent from a customer before sending them promotional material. This can be done by either informing the user of their automatically giving permission by eg. registering on a site, or by asking for consent and revealing the aim of gaining access to a user’s personal e-mail address or account.

Types of Permission Marketing

Permission marketers may work invisibly or explicitly state their willingness to advertise products or services. Most common platforms of their activity include:

  • Product/service websites

  • Company blog

  • Online and real-life books and press subscribers

Websites and blogs typically offer to send out regular e-mail newsletters, advertising newest products available and often promising special discounts for its subscribers, pressing a customer to think over the opportunity to save up money on an upcoming purchase. Diehard readers may have a catalogue sent by post on their request.

Since interruption marketing per se may be slowly fading into the past with raised awareness among customers and less tolerance for manipulation techniques, permission marketing is said to be gaining new followers day after day thanks to its providing clients with an increased feeling of control. The ultimate decision of which one to adopt and use in your selling strategy belongs to you – make sure you tailor it to your target audience and the product you are aiming to promote.


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