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Bill Vannot

Bill Vannot is an independent business consultant. To find out how you can use Bill Vannot's system to generate your own home-based income visit: Cash Tips News. This article may be reprinted freely as long as the reference box remains intact.

Bill Vannot has written 2 articles for SB Informer.

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Could This Be You -- New to Marketing?

Bill Vannot

September 19, 2007


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Often times, new marketers feel lost in the e-marketing maze. Even experienced marketers are confused about creating a map to Success City. They aren't quite sure where to begin OR how to market so they innocently travel the beaten path.

Should they use Ezines, Email, Off-Line Ads, Ezine Articles? Where DO they begin and HOW do they follow-up before they get disgusted and QUIT? Who precisely CAN they trust for honest guidance?

Marketers need companies who adhere to a Code of Ethics. Most people in the workplace think about money. Many people don't think about ethics as a top priority. It's a part of human nature to look for someone to praise for a win and someone to blame for a loss.

Could it be possible that "point the finger" people don't make good business partners? Maybe someone has to be a fall guy or girl. Don't let that be you. In some cases, loyal managers can ask workers to do almost anything and they will do it. Let's hope this is accomplished with ethics and integrity.

Without a set of guidelines this problem represents a wider definition of bad business practices. It becomes a collective effort to breed corruption. This is not usually just a poor decision of one person. If you stop to think about it, it covers a fear of loss and an inability to compete fairly. Even major corporations have fallen because of this very problem. I'm sure WorldCom, Enron and Tyco would love to turn back the clock but it's just too late, isn't it?

Performance Goals Set Corruption in Motion!

What should emarketers LOOK for? Well, INTEGRITY is the quality of possessing AND steadfastly adhering to HIGH moral principles or professional standards. It certainly is essential in this business that we have grown to love. The nature of e-business demands it. Real business people don't engage in gossip, insinuations or innuendoes. They simply are TOO busy! This is definitely something that ALL marketers should consider when selecting business partners.

Organizations sometimes set ridiculous goals for their associates. If they can't be reached ethically, the LOW road is sometimes taken. Fair play competition is a test of wits and it can be squeaky clean. I could have breakfast with most of my competitors tomorrow morning.

I love making money. There is nothing wrong with making money. However, there HAS to be someone at the table who says "we'll get market share" BUT...IS IT the right thing to do?

Marketers should choose a business that is LESS susceptible to wrong-doing. Keep your eyes open. Look for companies that have a Code of Ethics or Conduct, as well as values that associates should follow. Is it being bossy? Not on your life. Some companies provide a hotline for reporting unethical conduct.

There should ALWAYS be a system in place to REWARD people who do not participate in unethical behaviors and penalize those who do. After all, your business reputation is riding on your company and your business associations.

In the final analysis, it's like putting a dress on a pig. At the end of the day, you take off the pretty dress and you still see a pig.