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Home MLM Business Marketing Tactics

Herman Dias

October 31, 2006

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One of the best, and newest, home MLM business marketing tactics is called a Duplicating Web site. Many farsighted MLM firms offering a work at home opportunity provide Internet marketing and Advertising to its distributors in this brand new way. Before Duplicating Web sites the primary income driver for these distributors, and their primary Internet marketing, Advertising tactic for their work at home business, were the product and compensation plans. Now, it's the duplicating Web site, which enhances the distributor's efforts at duplication and viral marketing. With these sites, the distributor can build national or even global distributor organizations for her or his work at home business.

The first step in creating the massive downlines by means of the duplicating Web site is for the company to develop its own corporate Web site. This corporate site should include the history of the firm, information about all its products and services, the distributor compensation program, and forms for enrollment as an MLM distributor. Anyone should be able, once it's completed, to go to this site and buy the company products and / or sign up as a distributor. No live person is needed to complete either transaction. Enrolling as a distributor in this way, however, is violating the basic principle of a multi-level marketing firm - not setting up member to member competition.

So, each home business distributor for the MLM is offered his or her own Internet marketing, site. This site links directly to the corporate site. The prospective distributors are sent first to the site of the referring distributor, whose link takes the prospect to the enrollment forms. The home business distributor's Internet site is now an MLM marketing opportunity for both product sales and growth of the distributor's downline of additional distributors.

Once the products are purchased through the e-commerce enabled company site, or the prospect enrolls as a distributor the referring distributor is notified. In most MLMs, the distributor receives an e-mailed notification of every site visit or inquiry. Should something not result in a sale or enrollment, the referring distributor can take action, answering questions, answering objections and hopefully closing the sale.

The one disadvantage to a duplicating Web site for someone who wants a home MLM business on the Internet is the marketing and content control that the corporation holds. Letting the company maintain this control, however, maintains the branding of the firm and the distributor's affiliation with its national marketing success. It also leaves the distributor to focus on sales rather than technical oversight.

Without a business home Internet Duplicating site as a marketing opportunity for your MLM it's possible to build a large organization of distributors and customers under you without leaving your home office. You don't need to meet you're the distributors in your downline or any of your customers. Your duplicating Web site does the communicating for you.

Source: Entrepreneur.com

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