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Paul Wolbers
Paul Wolbers is a Search Engine Marketer and the President of Magnum Online, a private affiliate marketing company. Visit his Online Business and Search Engine Marketing Blog.
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5 Easy Ways To Get Recognized As An Expert

Paul Wolbers

March 23, 2007


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If you were calling someone to fix your car or sell your home you would look for the person you thought was most reputable in that area of expertise. So it stands to reason that whatever business you are in, it helps to be seen as an expert.

An expert works hard and is well experienced in his or her field. Becoming an expert requires the honing of practical skills. It demands high standards of work. But after all this effort, will you be seen as an expert by your peers?

If you feel you've earned the title of ‘expert' but are not readily accepted as one, here are five easy ways to start establishing your reputation.

Publish Your Own Work

The internet makes this task very easy to do. You can write a downloadable ebook without having to hire a publisher. It's easy to find ezine publishers who are looking for good quality content and reports for their subscribers. A well-written series of reports will help to establish your reputation as an expert in your field.

Write A Press Release

When written properly, press releases can gain you substantial positive publicity. The trick to writing a good press release is that it looks newsworthy. A press release must not look like an advertisement for your business or services.

Create Your Own Website

Design or hire a designer to create a user-friendly website or blog that will appeal to your target audience. Keep the information up-to-date and informative. People will continue to return to your site to see what's new.

Join Social Communities

Being a member of an online community can enhance your credibility. Some examples of online communities can be discussion forums, MyBlogLog, Digg, or even a cheesey MySpace account.

The key is not to just be a member. Be an active member. This will help to build your reputation among your peers and can result in helpful introductions to key players in your industry. Membership can have many benefits, and will help to keep you up to date on new happenings in your field.

Networking

This is closely related to participating in social communities. You can improve your reputation and influence by schmoozing with the right people. Get your name into other people's mouths. Organize joint venture projects. You can't begin to predict what may develop from a contact so make as many as possible.

All of these methods will help you to build your reputation as an expert. Use them all wisely and you're sure to gain the recognition that will have potential customers approaching you without having to hunt them down on your own.


                   



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