Three Techniques for Generating Publicity for Your BusinessMary Gormandy White
Three of the best techniques for generating publicity include: 1. Special Events For example, if you are opening a new location, you might want to consider holding a ribbon cutting ceremony. Even if you aren’t moving, you can schedule an open house event. While the news media aren’t likely to attend the actual event, any pre-event publicity that you generate can boost your business, and you will enjoy the added benefit of giving customers and prospective customers a good excuse to visit your business. 2. Public Speaking Engagements The speaking engagement itself will give you an opportunity to make contacts and let a new group of people know about your company. You are also likely to find your name in print before the meeting, as most organizations distribute news releases announcing upcoming speakers to the local media and in print speaker bios in their own newsletters. 3. Cause Marketing The news media in most communities tend to look very favorably upon activities that benefit charitable organizations. When you engage in promotional activities that directly benefit well-known, reputable nonprofit organizations, you may receive positive press as a result of your efforts. By no means are these the only ways of generating publicity for your company. There are many different ways to generate publicity for all types of businesses. The first step in creating the perfect public relations plan for your company is to learn everything that you can about different means of garnering positive press for your company. |
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