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Small Business Marketing: Why Social Video Is Key

Let's get right to the point: when it comes to small business marketing, social video is a fantastic way to get the word out about who you are, about what your company stands for, and about your products and services.

Caroline Melberg

August 07, 2008

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Let's get right to the point: when it comes to small business marketing, social video is a fantastic way to get the word out about who you are, about what your company stands for, and about your products and services. There are a number of reasons why social video is something that you should take advantage of within your social networking, search engine optimization and small business marketing strategies.

The biggest reason why social video is key is simple: thanks to social networking sites that are centered around bookmarking and sharing great video content as well as the ability to download videos to watch either from the computer desktop or even on an iPod or similar device, finding great, relevant content is simple and so is taking the time to watch those videos. When you are able to make videos available that are beneficial to your target market and they are able to take in that information when it is convenient for them – even if that time frame is while they are riding the subway to get to work – you can be sure that you are getting your products and services noticed.

By creating a site in which your social videos are not only able to be searched for based on keywords, key phrases or titles (or any other key piece of information), and then making an effort to put social media optimization strategies to work on your site, you will find that it becomes a lot easier to have your videos go viral.

Keep in mind too that, when it comes to small business marketing, it is essential that your current and prospective customers are able to participate in spreading the word about what you have to offer. With social video not just cropping up on sites like MySpace and YouTube but also on social video bookmarking sites like myVidster and blogtelevision, it is becoming increasingly easy for businesses to take advantage of social video as a small business marketing tool.

By making it easy for your prospects and site visitors to add your videos to social bookmarking sites and to discuss them in social networking settings, you will find that you are not only able to get people talking about what you have to offer, but also to take advantage of search engine optimization benefits. Because of the popularity of sites like YouTube and MySapce as well as of social bookmarking sites, you will find that by getting your videos indexed and creating a strong profile with the right links, you can be sure that your site will get the notice that it needs from search engine spiders.

Small business marketing is essential; social video is a key component to getting the word out. By creating high quality videos, by focusing on tagging your videos with the right keywords and getting them out there for your prospects to see, you can be sure that you have made a wise small business marketing decision – a decision that is sure to help you to draw additional traffic to your company blog or website.

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I think the future of business directories are user generated, social, internet yellow pages. I believe this will help keep the content fresh and up to date. Jippidy.com is one such user generated small business video yellow pages.