10 Step-by-Step Business Startup Guide: Step 9Dave J
STEP 9: Establish a brand There is one very important intangible asset I need to create and harvest in my business; a powerful brand. Brand here refers to the “summary” of my business identity, how unique is it from the rest, and why buyers should choose my product/service over other alternatives. Branding is important for small businesses because many small operations do not have the funding to carry out a heavy branding campaign. Thus, a brand must be so powerful that it reduces a buyer’s perception of risk and makes the purchase a satisfactory choice. In my research on what makes a brand a “super brand”, I have found out that a SUPER BRAND consists of six elements: 2. Target Market – The brand must be specific enough to the target market it seeks to penetrate and market. 3. Brand Name – A superb brand name has several criteria; emotional, easy to be remembered, has character and original. 4. Logo – It’s a visual image of the brand that communicates the brand essence. 5. Website – Dedicate a website for your brand with a domain name similar to the brand name. 6.
Demand for the brand – Product performance or service quality,
consumers’ experience dealing with the company all add up to a brand
experience. Make them perfect so that the brand will bring more new and
repeat business, even if the company diversifies to another field. Once
the trust for a brand is established, the sales will keep flowing in. *Note: Unproven teories to not be shown to my readers! If you need any small business startup help, feel free to visit my Website => To get the complete online business course onsmall business startup guide, log on to http://www.12daysonly.com, and redeem your BONUS PACKAGE worth US$1,396.00 Disclaimer - This article may be freely reprinted in its entirety in any e-zine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction. |
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