Your Logo Design: Your Business in One Logo

Gyan M

September 19, 2008


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Your Logo Design: Your Business in One Logo

A logo design for an e-commerce business should be able to convey the right message. Hence, a business logo is an indisputable business tool and can make or break a fledgling business carving space in a particular commercial niche.

The Design: Texture and Colors

A business logo design is a powerful come-on for prospective clients. Without a logo design, your business cannot be differentiated from the hordes of other businesses in the same niche.

To make your business stand out, logo design experts have to combine different elements and factors to come up with a logo design that is exclusively yours and one that fits into your business – a square peg in a square hole.

Customers associate a logo design with reliability, professionalism, and quality. Designers have to weigh what fonts, colors, and think how the business catchphrase will be designed into the logo. It is thus important for logo designers to create an effective logo that is simple yet dynamic and easy to recall.

Different businesses have different colors. Colors are also chosen for their cultural and psychological implications. A financial corporation will not use red but instead will have their logo lavished with green, black, and gold. The selected colors suggest stability and professionalism. Fast-food chains go for vibrant oranges, reds, yellows, and blues to stimulate appetites.

Graphics, fonts, and symbols are chosen for their texture and the power they can convey. The strong logos of General Electric, Coca-Cola, Microsoft, and eBay do not use many trimmings yet looked polished. These are easy to recall and are associated with stability, good service, and staying power.

Your Business, Your Logo Design

Your business logo design can be fun, classical, flashy, modish, or conservative. It all depends on the image you want to convey that is relevant to your business. Through your logo design, you show that you have invested much in your business and you are ready to provide value for money.

Potential customers are driven away by sloppy logo designs done by amateurs. In a business, this cannot be tolerated because this is the first thing customers see when they come across your web page or a commercial advertising your business logo.

Before deciding on a logo design, plan what you want to convey. Not all business logos start out perfectly, but they can be improved in time. There might be times when you want to give up because the logo does not fit. It might help to know that experienced logo designers also have the same problem; however, their experience and the variety of logo designs they have created provided a reservoir of ideas for the perfect logo in a shorter time.

How to Choose the Right Logo Design Company

Before signing up a professional logo design company, ask for their portfolio. From their samples, you can readily gauge their creativity and professionalism. You will know if the company means serious business if, they will not hurry you to a few samples but will always provide more designs until you find one you like very much.