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10 Steps to Achieve Internet Success

Jo Mark

October 16, 2007

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Earning money on the Internet is a lot more challenging today than it was a few years ago. The most efficient method of generating sales has always been to develop a large list of clients/subscribers and sell to the list. Make it worth their while to join your list, contact them often, take care of them, and offer them quality products that meet their needs when appropriate. If you started your Internet business five years ago, you probably built up a large list of subscribers rather quickly. Today it takes considerably longer to develop a list of any size.

There are a number of reasons for this. Number one among them is competition. There are over 2 billion websites in existence now and a large percentage of them are trying to sell the same products that you are selling. With so many sellers crowding the marketplace, the pie is a bit smaller for each of us.

I hear many experts recommending that you should sell the product with the highest commission. I disagree. You should sell the product that does the best job for your subscribers, regardless of the commission. By offering the highest quality products, your subscribers will know that you recommend only the finest products and will remain on your list for a very long time. In general, the longer they remain with you, the more they will buy. If you repeatedly offer them high priced crap, they will quickly unsubscribe. My attitude has always been, I’ll take care of my subscribers and the commissions will take care of themselves.

The price of the item you are selling is also a factor. If you sell a ten-dollar item, you might generate fifty sales for each one thousand people that view your product. If you are selling a five hundred dollar item you might generate just one or two sales per one thousand page views. This is also something you should consider if you are deciding on which affiliate products to sell.

In any business, there are a few individuals that excel to super star levels and make millions upon millions of dollars. And likewise, there are some who struggle for years and make little if any money at all. The rest of us are somewhere in the middle ground between the two. Regardless of what business you are in, you should try to emulate the super stars. Try to do what they do. I’m not saying that you will immediately vault up to super star status, but your results will almost certainly improve.

Some of the characteristics of the Internet super stars are as follows:

1) They keep meticulous records. They track all results and do more of the stuff that is working and eliminate the stuff that isn’t. It’s important to know what you are doing right.

2) They are not afraid to spend money and reinvest a portion of their profits back into their business. They have no problem buying advertising, domain names, good hosting, software, and information. You’ve got to spend money in order to make it.

3) They are diversified and participate in more than one niche. If an opportunity presents itself, they can swiftly change gears and exploit an additional area.

4) They pay talented people to take care of the details on their numerous websites. They pay others to take care of the more mundane day-to-day issues. This frees up their time to work on items that they believe to be more important, like developing new products.

5) They stay in constant touch with the people on their list. They act as a trusted adviser who wouldn’t steer subscribers wrong. They do not pitch every new product that comes down the pike.

6) They nurture their list; it is their most valuable asset. They work daily on activities to continually expand it.  

7) They develop and sell their own products. When appropriate, they allow others to sell them on an affiliate basis.

8)  They take advantage of every possible method in monetizing the Internet and their websites. They use all types of advertising and any other sources available.

9) They continually work to build traffic to their websites. Expanding traffic today equals a growing income tomorrow.

10) They work (or did work) long hard hours to get their websites and income to the current levels.

By working daily toward these goals, you too have an opportunity to grow your Internet business. For the most part, those who have achieved the most success have done it by working the hardest. So imitate the superstars and someday, people new in the business may try to imitate you.

There is, however, one over-riding theme among all Internet experts. The best way to achieve success on the Internet is to develop your own product. Most of the Internet Gurus make their Internet millions in this manner. When deciding on products to sell, copy the techniques of those who are most successful. Develop your own product. That way, no one is selling it but you and your affiliates, so you control the amount of competition. You make 100% of the profit on your sales along with a nice percentage on your affiliates’ sales. And, you can determine your own selling price. All in all, it is a very compelling proposition to develop your own product.

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