Alicia Forest |
Alicia M Forest, MBA, Multiple Streams Queen & Coach? and creator
of "21 Easy & Essential Steps to Online Success System?, teaches
coaches, consultants, and other solo professionals and online
entrepreneurs how to attract more clients, create profit-making
products and services, make more sales, and ultimately live the life
they desire and deserve. For FREE tips on how to create abundance in
your business, visit Client Abundance.com. |
Alicia Forest
has written 16 articles for SB Informer. |
View all articles by Alicia Forest... |
3 Easy Steps to Marketing Your Business to SuccessAlicia Forest
November 12, 2007
Do you often find
it difficult to make time for your marketing activities? Or do you find
that when you do market, it's not consistent enough to bring you the
results you want? Marketing your business is as important as what it is
that you do. If you embrace that, you will stop struggling so much and
reach a whole other level of success!
Before my business
evolved into what it is now, I was trading my time for money. As a
webmistress, I charged by the hour. As a writer/editor, I charged by
the hour. As a public relations and marketing consultant, I charged by
the hour. Do you see the problem here? There are only so many hours in
the day, right? And if I wanted to pay the rent, I needed the majority
of them to be billable hours, which left little to no time for
marketing. As you can imagine, I struggled to get clients.
But
I don't struggle anymore, and here's why: it's called passive income -
multiple streams of passive income - that enables me to work with much
fewer (but more of my ideal) clients one-on-one, and gives me much more
time for marketing and growing my business with a lot less effort.
Here are 3 steps to implementing this model into your business:
1. Use the funnel method of marketing.
I talk about this constantly, but it's such a powerful model (that
actually works) that I want as many people as possible to embrace it.
If you set your business up within this system, it will automatically
do your marketing for you. And it's the best kind of marketing - the
"set it and forget it" kind!
2. Stop trading time for money...
and start creating products that will bring you passive income. You can
create products from knowledge you already have, in a way that is easy
to package and deliver, such as an ebook. Taking your expertise and
bottling it actually allows you to help more people than you ever could
one-on-one, and it lets those prospects who might not be able to afford
your one-on-one fees an option of still working with you, just in a
different format.
3. Raise your fees.
Once you start offering products and start bringing in passive income,
raise your one-on-one fees. Now don't gasp! What will raising your fees
do? It will allow you to gracefully let go of some of those less than
ideal clients and let you work with more of those whom you are best
suited to serve. The increase in fees will, at the very least, offset
the loss of revenue from the clients that have dropped off, but
ultimately you will bring in more revenue by taking your business to a
higher level of quality and commitment. It will also give you more time
to create more products!
Structure your business around this
model and you will enjoy working with more of your ideal clients and
customers, create more income by way of packaging your knowledge into
products, and give yourself more time to spend building your business
to the highest vision of it you can imagine.
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