Kaye Marks |
Kaye Z. Marks is a writer and an observer. She is continuously fascinated with the developments in commercial color printing technologies which greatly help the advertising and marketing of small
to medium businesses. Visit http://www.justprint.com to get help on
implementing this topic on your advertising/marketing campaign. |
Kaye Marks
has written 38 articles for SB Informer. |
View all articles by Kaye Marks... |
Where Does Your Brand Stand?Your Brand ranking Kaye Marks
April 01, 2008
In order for your business to stand out, you need to first look at your
present brand positioning. Where you stand in terms of your brand
recognition can be your means to boost sales and be ahead of your
competition. Your brand positioning is your key in making your business
a significant mover in your industry.
So what is brand positioning? And where does your brand stand in your market?
Brand
positioning is the process of creating that place in your market for
your products and services. It is what gets you the customers you need
to grow your business because it specifically provides you the means to
customize your offerings based on the needs and wants of your target
group.
The way to achieve your brand positioning is then based
on how you convey your message to your clients and prospects. When you
are able to empathize with what your customers need and want, then you
will have their loyalty. You will stand out from the rest of your
competition. You will then be able to enjoy a stronger position in your
chosen marketplace.
It is all about making your business
different from your competitors. There are a lot of businesses out
there offering the same products and services and even the benefits.
What makes you unique from all these companies can help you better
position yourself in your marketplace. This is the part where you
convince your clients and prospects to actually buy from you.
There
are a host of factors that will make you stand out and position your
brand. This includes your price, quality of your offer, your product
and service features, how you distribute your ads produced by a
competent color printing agency, as well as how your product can be
used by your customers. When all these factors are combined to provide
the best choice for your customers and prospects, then more than likely
that you will enjoy a greater piece of your market pie.
As you
position your brand in your business niche, you first have to identify
your objectives in pursuing your place. Would it improve your sales,
strengthen your consumer and customer base, enhance your product
benefits, or will it help you to stand out from the rest of your
competition? Based on your reasons, you will be able to focus your
marketing and branding efforts to achieve your goals in getting the
position you want.
So where does your brand stand today?
|