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Setup Profitable Pay-Per-Click Campaigns by Tracking Each Keyword That Brings Sales

Regimantas Andre

May 09, 2008

The importance of keywords serves as a technique in helping to improve the rankings of your traffic source which in this case it is Pay-Per-Click campaign. Keywords lead the traffic sources to your website.

Keywords are needed to be chosen appropriately for better positioning of traffic sources. Businesses and products online should be analyzed carefully and thoroughly. Words that will be related in any way to the business or to the product should be all thought of.

Questions should be asked pertaining to the business that will come up with answers that will be used as catching keywords. There are of course some certain things to be considered when choosing and thinking for the right keywords.

When forming keywords studies should be conducted and the first on the list is determining the market that will need your product or your service. You must think of the people or the market that will potentially visit and use the services and the product offered by your website.

Keyword variation is also needed in making them. People will come up with all sorts of keywords in search of your site. Wrong spelling and capitalization and plural forms of keywords will make your website much easier to find. Longer forms are also needed to be included. The use of conjunctions such as ‘and’ and the article ‘the’ is encourage and stop words should not be used at all. The more specific the keyword can get the better chances for your website to be found.

Where should these keywords be located for best results? It is best t put the keywords on the URL name, ALT tags, comment tags, meta description, meta keywords, text on the page and HTML title. The influence of alphabetical keywords can deliver surprising effects on the ranking of a Pay-Per-Click campaign. There are small traffic sources that still use this alphabetical priority as a ranking factor and some directories on the internet such as open Directory Project and Yahoo! still follow alphabetical orders. The hierarchy effect of the alphabet should really be considered and choose of keywords should be monitored.

Rejection of your site and getting penalized for spam by inappropriate use of keywords is very possible to happen if you don’t be careful in choosing them. The list of your keywords should not contain inappropriate things.

Pay-Per-Click campaigns are professional traffic sources that specializes in advertising services that brings targeted visitors at a fast pace into your website.

It will be helpful to know more facts about the importance of keywords and search engines and their various aspects. The determination on traffic sources and rankings are determined by rankings and on how they function very well together. There are scripts that allows the merchant to track keywords and find out which ones brings the most visitors and sales. Click2sell.EU payment processing solution and affiliate network (www.click2sell.eu) provides all merchants and affiliates with an ability to track the exact views and visitors which are brought by certain keyword via Pay-Per-Click campaigns. This way the merchant or affiliate is able to know which keywords bring the most visitors, which visitors convert into sales. By knowing such important information, the merchant can easily tweak its website, so more sales could be made. Affiliates are able to know which of their used keywords on Pay per click campaigns bring the sales. They can easily calculate their advertising costs and all the return on investment. Pay per click marketing can be very profitable if you know the right tools!

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